Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level E , Case DR, Shelf 70

'Arundel Gardens/Elgin Crescent' poster from the exhibition, Overlooked, 2016

Poster
2016 (Produced)
Artist/Maker
Place of origin

This poster is one of a series of eight produced by award winning design consultancy, Pentagram Design Limited, for their exhibition ‘Overlooked’ (2016) at the London Design Festival. The exhibition showcased a series of screen printed posters featuring rubbings taken from 22 London street covers, from Islington to Kensington. The project celebrated street covers as impeccable examples of industrial design and aimed to show that 'a city’s beauty isn’t limited to art galleries or grand architecture, and that intricate design is everywhere'. The exhibition followed the success of the award-winning Pentagram Paper (No. 45) by the same name.

The design team, led by design partner Marina Willer, searched the city to find the best examples and most of the iron street covers bear the name of the foundry and location where they were cast, but not the name of the designer. The Pentagram designers adopted the 19th century practice of taking rubbings of religious icons by 'placing paper over the brass and rubbing with a drawing medium, usually a black wax heelball, to create a detailed negative image of the original object'. The covers have been printed in layers with fluorescent inks.

Each cover was produced a raised design which was not only decorative but also served the practical function of preventing pedestrians from slipping in icy or wet weather. Many of the covers were installed by 19th and early 20th century utility companies who provided London residents with new services such as water and sewage, gas and electricity, telegraph and telephones through subterranean tunnels.

Marina Willer is an award-winning graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director at Wolff Olins in London. During her career, Willer has led the design of major brand identity schemes including Maggie’s cancer centres, Battersea Dog’s and Cat’s Home, Tate, Amnesty International, Southbank Centre, Serpentine Galleries, Oxfam and the Natural History Museum.



Object details

Categories
Object type
Title'Arundel Gardens/Elgin Crescent' poster from the exhibition, <i>Overlooked</i>, 2016 (generic title)
Materials and techniques
Brass rubbing, silk screen printing
Brief description
'Arundel Gardens/Elgin Crescent' poster from the exhibition, Overlooked, designed by Marina Willer at Pentagram Design Limited, screen print, 2016
Physical description
A poster screen printed with fluorescent inks depicting rubbings of decorative street covers in layers. Titled and signed.
Dimensions
  • Height: 841mm
  • Width: 594mm
Credit line
Gift of Pentagram Design Limited
Subjects depicted
Place depicted
Summary
This poster is one of a series of eight produced by award winning design consultancy, Pentagram Design Limited, for their exhibition ‘Overlooked’ (2016) at the London Design Festival. The exhibition showcased a series of screen printed posters featuring rubbings taken from 22 London street covers, from Islington to Kensington. The project celebrated street covers as impeccable examples of industrial design and aimed to show that 'a city’s beauty isn’t limited to art galleries or grand architecture, and that intricate design is everywhere'. The exhibition followed the success of the award-winning Pentagram Paper (No. 45) by the same name.

The design team, led by design partner Marina Willer, searched the city to find the best examples and most of the iron street covers bear the name of the foundry and location where they were cast, but not the name of the designer. The Pentagram designers adopted the 19th century practice of taking rubbings of religious icons by 'placing paper over the brass and rubbing with a drawing medium, usually a black wax heelball, to create a detailed negative image of the original object'. The covers have been printed in layers with fluorescent inks.

Each cover was produced a raised design which was not only decorative but also served the practical function of preventing pedestrians from slipping in icy or wet weather. Many of the covers were installed by 19th and early 20th century utility companies who provided London residents with new services such as water and sewage, gas and electricity, telegraph and telephones through subterranean tunnels.

Marina Willer is an award-winning graphic designer and filmmaker with an MA in Graphic Design from the Royal College of Art. Before joining Pentagram as a partner, she was head creative director at Wolff Olins in London. During her career, Willer has led the design of major brand identity schemes including Maggie’s cancer centres, Battersea Dog’s and Cat’s Home, Tate, Amnesty International, Southbank Centre, Serpentine Galleries, Oxfam and the Natural History Museum.

Associated objects
Collection
Accession number
E.1187-2023

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJuly 4, 2023
Record URL
Download as: JSON