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Print

1990 (made), July 1990 (published)
Artist/Maker
Place of origin

This wood engraved design for an advertisement for herbal remedies, by artist Jonathan Mercer (born 1958), was conceived around the theme of a gothic story evoked by the sinister illustrations and copy based on local folklore. This is a proof for E.755-1994. For other adverts in the same series see E.753-1994 to E.754-1994.

Object details

Categories
Object type
Materials and techniques
Wood engraving on paper
Brief description
Wood engraved proof, artwork for press advertisement for Heath & Heather herbal remedies, Water Relief Tablets, published in the Guardian, July 1990, colour relief block printing on newsprint from wood engraving designed by Jonathan Mercer, British, 1990
Physical description
A black and white wood engraved artwork for press advertisement for Heath & Heather herbal remedies, published in the Guardian, July 1990. The engraving depicts a stylised scene that illustrates a woman planting a sapling whilst a large and sinister tree behind her reaches out its branches, like claws, to grab her. This is a proof for E.755-1994. For other adverts in the same series see E.753-1994 to E.754-1994.
Dimensions
  • Irregular, sheet height: 10.2cm
  • Irregular, sheet width: 15cm
  • Image height: 6.2cm
  • Image width: 12.5cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Production typeArtist's proof
Gallery label
(1994)
[Draft?] These advertisements were conceived around the theme of a gothic story evoked by the sinister illustrations and copy based on local folklore.
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Summary
This wood engraved design for an advertisement for herbal remedies, by artist Jonathan Mercer (born 1958), was conceived around the theme of a gothic story evoked by the sinister illustrations and copy based on local folklore. This is a proof for E.755-1994. For other adverts in the same series see E.753-1994 to E.754-1994.
Associated object
E.755-1994 (Reproduction)
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection
Accession number
E.756-1994

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Record createdNovember 25, 2008
Record URL
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