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Wholemeal Muesli Fruit Biscuits

Print
1982-1983 (made)
Artist/Maker
Place of origin

The reasons given by the design partnership Minale Tattersfield for choosing wood engraving to illustrate this health food packaging were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials. This was artist Andrew Davidson's (born 1958) first commercial commission. E.761-1994 to E.766-1994 are from the same commission.

Object details

Categories
Object type
TitleWholemeal Muesli Fruit Biscuits (generic title)
Materials and techniques
Colour offset lithograph from a wood engraving on card
Brief description
Colour offset lithograph, packaging for Boots Second Nature Range, Wholemeal Museli Fruit Biscuits, designed by Minale Tattersfield from wood engavings by Andrew Davidson, British, 1982-1983
Physical description
Offset lithograph of a wood engraving for packaging for 'Wholemeal Muesli Fruit Biscuits' from the Boots health food range 'Second Nature'. E.761-1994 to E.766-1994 are from the same commission.
Dimensions
  • Unfolded box size height: 24.3cm
  • Unfolded box size width: 22.4cm
Dimensions taken from Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Gallery label
(1994)
[Draft?] This was Andrew Davidson's first commercial commission. The reasons given by Minale Tattersfield for choosing wood engraving were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials.
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Association
Summary
The reasons given by the design partnership Minale Tattersfield for choosing wood engraving to illustrate this health food packaging were that it was seen to emphasize natural goodness of these health foolds and that it reproduced well on a wide range of packaging materials. This was artist Andrew Davidson's (born 1958) first commercial commission. E.761-1994 to E.766-1994 are from the same commission.
Bibliographic reference
Victoria and Albert Museum Department of Prints, Drawings and Paintings Accession Register for 1994
Collection
Accession number
E.761-1994

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Record createdNovember 25, 2008
Record URL
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