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Holloway Stores

Record Sleeve
1926-31 (made), ca.1935 (issued)
Artist/Maker
Decca Records (record label)
Holloway Stores (issuer)
Place of origin
London (issued)

Holloway Stores ‘in-house’ record bag for a 12-inch, 78 rpm record. Line-block and letterpress print. The design evokes the popular hotel and restaurant entertainments of the period with people dancing, not to a live orchestra but to a radio broadcast or record, which were, according to the sleeve copy, 'Better than an Orchestra'. Hand-written label attached to both sides: 'Overture: The Bat JOH. STRAUSS'.

Object details

Categories
Labels & Packaging
Advertising
Music
Object type
Record Sleeve
TitleHolloway Stores
Materials and techniques
Line-block and letterpress print on cardboard
Cardboard
Printing Ink
Line Block Printing
Letterpress Printing
Brief description
Holloway Stores ‘in-house’ record bag for a 12-inch, 78 rpm record. The design evokes the popular hotel and restaurant entertainments of the period. Line-block and letterpress print. Issued by Holloway Stores, London. Made 1926-31, issued ca.1935.
Physical description
Holloway Stores ‘in-house’ record bag for a 12-inch, 78 rpm record. Line-block and letterpress print. The design evokes the popular hotel and restaurant entertainments of the period with people dancing, not to a live orchestra but to a radio broadcast or record, which were, according to the sleeve copy, 'Better than an Orchestra'. Hand-written label attached to both sides: 'Overture: The Bat JOH. STRAUSS'.
Dimensions
  • Height: 31cm
  • Width: 31.9in
Dimensions taken from: Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Production typeMass produced
Marks and inscriptions
  • 'Overture: / The Bat / JOH. STRAUSS' (Hand-written in ink on labels attached to both sides of sleeve)
  • 'Repairs by Expert Craftsmen. / "His Master's Voice" and Columbia Radio - Gramophones. / In the Interests of our Customers - - Records Once Purchased Cannot be Exchanged.' (Lettered.)
  • Lettered with retailer's details.
  • 'Better than an Orchestra / All Leading Makes of Radio and Gramophones. / Accredited Agents for "His Master's Voice" and Columbia Products.' (Lettered.)
Production
This record bag was issued with a 12 inch 78rpm shellac recording of Johann Strauss' 'The Bat - Overture', by The Berlin Philharmonic Orchestra (E.1246-1988).
Subjects depicted
Music
Restaurant
Record Player
Associated object
E.1246-1988 (Set)
Bibliographic reference
Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991. p.110 (illus.)
Collection
Prints, Drawings & Paintings Collection
Accession number
E.1245-1988

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Record createdNovember 24, 2008
Record URL
https://collections.vam.ac.uk/item/O174867/holloway-stores-record-sleeve-holloway-stores/
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