Led Zepplin III
Record Sleeve
1970 (published)
1970 (published)
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| Place of origin |
Cardboard gate-fold sleeve for a 12-inch long-play record of Led Zepplin's album 'Led Zepplin III'. An offset lithograph print design of fragmentary ‘scrap-book’ images, inducing viewers to ‘graze’ around a sleeve that relegates photographs of the four group members to the back. The sleeve's design features a rotating card disc. When this disc is turned by hand, a variety of motifs and portraits of the four group members become visible through the die-cut circles of the sleeve front, allowing viewers to ‘dial-up’ icons representing the interests of the group.
Object details
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| Object type | |
| Title | Led Zepplin III (assigned by artist) |
| Materials and techniques | Colour offset lithograph print on cardboard, with die-cutting |
| Brief description | Cardboard gate-fold sleeve for a 12-inch long-play record of Led Zepplin's album 'Led Zepplin III'. An offset lithograph print design of fragmentary ‘scrap-book’ images, with an in-built rotating wheel. Designed by Zacron. Manufactured and printed by E.J. Day Group Ltd.. Published by Atlantic Recording Corp., USA. Polydor Ltd.. Great Britain. 1970. |
| Physical description | Cardboard gate-fold sleeve for a 12-inch long-play record of Led Zepplin's album 'Led Zepplin III'. An offset lithograph print design of fragmentary ‘scrap-book’ images, inducing viewers to ‘graze’ around a sleeve that relegates photographs of the four group members to the back. The sleeve's design features a rotating card disc. When this disc is turned by hand, a variety of motifs and portraits of the four group members become visible through the die-cut circles of the sleeve front, allowing viewers to ‘dial-up’ icons representing the interests of the group. |
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| Gallery label | LPs could also be playful. Complex record sleeve designs allowed people to customise the cover image, like 'Some Girls' and Led Zeppelin III albums. The paper sleeve inside Sgt.. Pepper's Lonely Hearts Club Band was printed with a moustache and military epaulettes, designed to be cut out and worn. The design treatment echoes the way the album itself was an uninterrupted, complete work of art.(12/12/2022) |
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| Collection | |
| Accession number | E.1195-1988 |
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| Record created | November 24, 2008 |
| Record URL |
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