I Can't Breathe thumbnail 1
Request to view

This object can be requested via email from the Prints & Drawings Study Room

I Can't Breathe

Poster
2014 (designed), 2023 (printed)
Artist/Maker
Place of origin

Greg Bunbury (1976 - ) grew up in East London, and has worked in the design industry for over 20 years. With roles as a graphic designer, creative consultant, lecturer and public speaker he heads up his company Bunbury & Co. and is the co-founder of the Black Outdoor Art project.

Frustration is a theme that echoes throughout Bunbury’s posters, I Can’t Breathe and Shout. I Can’t Breathe speaks to the Black Lives Matter (BLM) movement, and the silenced voice of Eric Garner who repeated the phrase 11 times before his 2014 death in New York City. This phrase gained renewed currency following the murder of George Floyd in 2020. Shout expresses the burden of expectation that Bunbury feels, both that his individual voice will represent all Black people and that he must constantly suggest (churn out) solutions for structural racism that affect Black British communities. Both of the posters address ongoing contemporary concerns around language, self-expression and visibility.

I Can’t Breathe was created in 2014 and shared via Tumblr on the 31 December. The words of Eric Garner, who lost consciousness as he was put in a chokehold by a New York City Police Department (NYPD) officer, are the main feature of the poster. Black Lives Matter (BLM) was founded as an organisation in 2013. The poster offers a potential logo for the BLM group, created prior to organisation’s solidified branding, but also in line with their aims of being “expansive…[and] building a movement that brings all of us to the front”. I Can’t Breathe directly relates to the BLM movement and shows the resonance of American racial justice within the UK context. Bunbury’s I Can’t Breathe poster began a journey for the designer, in which social commentary became increasingly visualised in his work. The designer has spoken about the importance of this moment interview with Eye Magazine the poster inspired his later projects as “it planted a seed in Bunbury’s mind…[and] attracted people who shared [his values].”

Delve deeper

Discover more about this object
watch The Power of Design:  the poster v racism Posters have been used in public spaces since the 19th century as a way to protest and promote political causes, but how effective is the format today in the fight against racism?

Object details

Category
Object type
TitleI Can't Breathe (assigned by artist)
Materials and techniques
C-Type Print
Brief description
Poster, 'I Can't Breathe' c-type print, designed by Greg Bunbury, 2014
Physical description
Burgundy poster with the text "I Can’t Breathe" repeated 11 times in white. The 12th line of text fades into the background, with name, birth and death date of Eric Garner underneath. The bottom of the poster features the text "Black Lives Matter" accompanied by an informal logo a figure with both arms raised.
Dimensions
  • Height: 710mm (Note: Original measurement given to the printer)
  • Width: 500mm (Note: Original measurement given to the printer)
Credit line
Given by Greg Bunbury
Subject depicted
Association
Summary
Greg Bunbury (1976 - ) grew up in East London, and has worked in the design industry for over 20 years. With roles as a graphic designer, creative consultant, lecturer and public speaker he heads up his company Bunbury & Co. and is the co-founder of the Black Outdoor Art project.

Frustration is a theme that echoes throughout Bunbury’s posters, I Can’t Breathe and Shout. I Can’t Breathe speaks to the Black Lives Matter (BLM) movement, and the silenced voice of Eric Garner who repeated the phrase 11 times before his 2014 death in New York City. This phrase gained renewed currency following the murder of George Floyd in 2020. Shout expresses the burden of expectation that Bunbury feels, both that his individual voice will represent all Black people and that he must constantly suggest (churn out) solutions for structural racism that affect Black British communities. Both of the posters address ongoing contemporary concerns around language, self-expression and visibility.

I Can’t Breathe was created in 2014 and shared via Tumblr on the 31 December. The words of Eric Garner, who lost consciousness as he was put in a chokehold by a New York City Police Department (NYPD) officer, are the main feature of the poster. Black Lives Matter (BLM) was founded as an organisation in 2013. The poster offers a potential logo for the BLM group, created prior to organisation’s solidified branding, but also in line with their aims of being “expansive…[and] building a movement that brings all of us to the front”. I Can’t Breathe directly relates to the BLM movement and shows the resonance of American racial justice within the UK context. Bunbury’s I Can’t Breathe poster began a journey for the designer, in which social commentary became increasingly visualised in his work. The designer has spoken about the importance of this moment interview with Eye Magazine the poster inspired his later projects as “it planted a seed in Bunbury’s mind…[and] attracted people who shared [his values].”
Bibliographic reference
Khandwala, Anouska. Battlefield of ideas. Great Britain: Eye Magazine Ltd, 2022. pp.60-65, ISBN 9770960779087.
Collection
Accession number
CD.8-2023

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdMarch 10, 2023
Record URL
Download as: JSONIIIF Manifest