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Trade Catalogue

2010 (manufactured)
Artist/Maker
Fuseproject (designers)
Augen Opticos (manufacturers)
Place of origin
San Francisco (designed)

Spiral-bound flipbook catalogue. The half-pages are printed with images of the upper parts of spectacle frames in different colours, which can be matched with the lower halves.

Object details

Categories
Eyewear
Education & Learning
Disability
Children & Childhood
Object type
Trade catalogue
Materials and techniques
Printed paper, plastic-coated metal wire
Paper
Metal
Printing
Brief description
Spiral-bound trade catalogue, See Better to Learn Better, Fuseproject, 2010
Physical description
Spiral-bound flipbook catalogue. The half-pages are printed with images of the upper parts of spectacle frames in different colours, which can be matched with the lower halves.
Production typeMass produced
Gallery label
(01/07/2023)
Shifting perceptions

Ver Bien Para Aprender Mejor (See Better to Learn Better) is a programme providing free eyeglasses to children in Mexico.

Children choose and customise their glasses from options in an innovative flipbook. The colour options reflect the vibrant palettes of Mexico, and the huge range of designs reduces the social stigma that comes from a single style.

3 VerBien flipbook
Designer: fuseproject, Augen Optics
Date: 2010
Location: San Francisco
Materials: Printed paper
Museum no. B.42-2023

4 VerBien glasses
Designer: fuseproject, Augen Optics
Date: 2010
Location: Designed San Francisco, manufactured Mexico
Materials: Plastic and glass
Museum no. B.41-2023

[Young V&A, Design Gallery, Design responds to our needs, group object label]
Credit line
Given by FuseProject
Collection
Young V&A Collection
Accession number
B.42-2023

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Record createdDecember 21, 2022
Record URL
https://collections.vam.ac.uk/item/O1740455/trade-catalogue-fuseproject/
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