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Cutting Reeds by Tain

Print
1986 (made)
Artist/Maker
TBWA (commissioned by)
Tute, George (artist)
Place of origin
Great Britain (made)

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995.

Object details

Categories
Advertising
Prints
Images Online
Illustration
Scotland
Object type
Print
TitleCutting Reeds by Tain
Materials and techniques
Wood engraving on paper
Ink
Paper
Wood Engraving
Brief description
Wood engraved proof of a press advertisement for Glenmorangie, entitled Cutting Reeds by Tain, designed by George Tute; British, 1992.
Physical description
Wood engraved proof of a press advertisement featuring two men reed cutting. Examples from the series are at E.4041-1995 to E.4044-1995.
Dimensions
  • Sheet height: 28.4cm
  • Sheet width: 22.9cm
Production typeProof
Marks and inscriptions
  • [artist signature and date] Cutting Reeds by Tain 17/25 (Signed and dated and inscribed in pencil)
  • Cycling to the Distillery 6/75 (Inscribed in pencil)
Gallery label
(1994)
[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.
Credit line
Given by the artist
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Scythe
Men
Thistles
Broom (Plant)
Pine
Reed Cutting
Landscape
Butterfly
River
Place depicted
Tain, Ross-Shire
Summary
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995.
Bibliographic reference
Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.4042-1995

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Record createdNovember 19, 2008
Record URL
https://collections.vam.ac.uk/item/O172735/cutting-reeds-by-tain-print-tute-george/
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