ca. 1982 (made)
| Artist/Maker | |
| Place of origin |
This was the first in artist George Tute's series of advertisements for Glenmorangie. For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. A colour proof of this is at E.742-1994.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Wood engraving on paper, mounted on card with plastic overlay |
| Brief description | Wood engraved proof of a press advertisement for Glenmorangie, featuring a bottle of whisky, designed by George Tute; British, ca. 1982? |
| Physical description | Wood engraved proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. Examples from the series are at E.4041-1995 to E.4044-1995. |
| Dimensions |
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| Production type | Proof |
| Marks and inscriptions | imperial second engraving starting campaign 1982? (Inscribed in pencil) |
| Gallery label |
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| Credit line | Given by the artist |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Historical context | This was the first in George Tute's series of advertisements for Glenmorangie. |
| Subjects depicted | |
| Place depicted | |
| Summary | This was the first in artist George Tute's series of advertisements for Glenmorangie. For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. Examples from the series are at E.4041-1995 to E.4044-1995. A colour proof of this is at E.742-1994. |
| Associated object | E.742-1994 (Version) |
| Bibliographic reference | Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984. |
| Collection | |
| Accession number | E.4041-1995 |
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| Record created | November 19, 2008 |
| Record URL |
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