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Print

1987 (made)
Artist/Maker
Place of origin

For this packaging, artist George Tute (born 1933) was asked to draw an image that looked like a wood engraving, rather than producing an actual wood engraving (which is a time-consuming and therefore costly process). This shortcut was a meanms of saving the client time and expense.

Object details

Categories
Object type
Materials and techniques
Photomechanical transfer of woodengraving on paper
Brief description
Proof for an illustration on the packaging of Scott's Porridge Oats, photo mechanical transfer, illustration by George Tute, designed by London Design Limited; British, 1987.
Physical description
Proof for an illustration on the packaging of Scott's Porridge Oats. Photo mechanical transfer in the style of a wood engraving showing a shot putter at the highland games in a central circular panel and on either side a representation of sacks of oats, a scythe and other hand harvesting tool.
Dimensions
  • Sheet height: 20.9cm
  • Sheet width: 28.5cm
Production typeProof
Gallery label
(1994)
[Draft?] George Tute was asked to draw an image that looked like a wood engraving, thus saving the client time and expense.
Credit line
Given by the artist
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Summary
For this packaging, artist George Tute (born 1933) was asked to draw an image that looked like a wood engraving, rather than producing an actual wood engraving (which is a time-consuming and therefore costly process). This shortcut was a meanms of saving the client time and expense.
Collection
Accession number
E.738-1994

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Record createdNovember 19, 2008
Record URL
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