ca. 1984 (made)
| Artist/Maker | |
| Place of origin |
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. This is a colour proof. A black and white proof is E.4041-1995.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour offset lithograph, from a wood engraving, on paper |
| Brief description | Colour proof of a press advertisement for Glenmorangie, designed by George Tute, offset lithography from a wood engraving, ca. 1984. |
| Physical description | Colour proof of a press advertisement. It shows a bottle of whisky whose label depicts a birdseye view of the distillery. This is a colour proof. A black and white proof is found at E.4041-1995. |
| Dimensions |
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| Production type | Proof |
| Marks and inscriptions | G. TUTE (Artist signature) |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Historical context | Used as advertisements in colour magazines and as presentation gifts. |
| Subjects depicted | |
| Place depicted | |
| Summary | For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. This is a colour proof. A black and white proof is E.4041-1995. |
| Associated object | E.4041-1995 (Version) |
| Bibliographic reference | Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984. |
| Collection | |
| Accession number | E.742-1994 |
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| Record created | November 18, 2008 |
| Record URL |
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