Sharpening Scythe
Print
1982 (made)
1982 (made)
| Artist/Maker | |
| Place of origin |
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.
Object details
| Categories | |
| Object type | |
| Title | Sharpening Scythe (assigned by artist) |
| Materials and techniques | Wood engraving on paper |
| Brief description | Wood engraving, trial for initial market research for a press advertisement for Glenmorangie, designed by George Tute; British, 1982. |
| Physical description | Trial wood engraving for initial market research for a press advertisement. It shows a man standing in front of a pond and house, sharpening his scythe. |
| Dimensions |
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| Marks and inscriptions |
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| Gallery label | [Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.(1994) |
| Object history | Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. |
| Subjects depicted | |
| Summary | For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there. |
| Bibliographic reference | Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984. |
| Collection | |
| Accession number | E.737-1994 |
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| Record created | November 18, 2008 |
| Record URL |
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