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Sharpening Scythe

Print
1982 (made)
Artist/Maker
TBWA (commissioned by)
Tute, George (artist)
Place of origin
Great Britain (made)

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.

Object details

Categories
Advertising
Prints
Images Online
Illustration
Object type
Print
TitleSharpening Scythe (assigned by artist)
Materials and techniques
Wood engraving on paper
Ink
Paper
Wood Engraving
Brief description
Wood engraving, trial for initial market research for a press advertisement for Glenmorangie, designed by George Tute; British, 1982.
Physical description
Trial wood engraving for initial market research for a press advertisement. It shows a man standing in front of a pond and house, sharpening his scythe.
Dimensions
  • Sheet height: 31.5cm
  • Sheet width: 25.4cm
Marks and inscriptions
  • Glenmorangie series (Inscribed in pencil)
  • first in the series. Test wood engraving used for market research. (Inscribed in pencil)
  • George Tute (Artist signature in pencil)
Gallery label
(1994)
[Draft?] The advertising agency decided to commission wood engravings for the press campaign following a market research report by Gliddon & Gliddon which examined the meanings associated with the technique; for example it was seen to convey notions of tradition and craftsmanship. George Tute was sent to the distillery in Scotland to meet the individuals who worked there as the campaign focussed on the work and pastimes of these men.
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Scythe
Man
Reeds
Pine
Birds
House
Duck
Dragonflies
River
Summary
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.
Bibliographic reference
Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.737-1994

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Record createdNovember 18, 2008
Record URL
https://collections.vam.ac.uk/item/O172595/sharpening-scythe-print-tute-george/
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