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Mr McGregor, distillery manager

Print
1984 (made)
Artist/Maker
Place of origin

For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.

Object details

Categories
Object type
TitleMr McGregor, distillery manager (assigned by artist)
Materials and techniques
Wood engraving on paper
Brief description
Wood engraved working proof of a press advertisement for Glenmorangie, designed by George Tute; British, 1984.
Physical description
Wood engraved proof of a press advertisement. It shows Mr McGregor, distillery manager, with his dog looking out to a lake or area of water. In the sky are birds, mainly swans.
Dimensions
  • Sheet height: 29.7cm
  • Sheet width: 23.8cm
Production typeProof
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Summary
For a press campaign for the whisky distillery Glenmorangie, the advertising agency commissioned wood engravings after market research undertaken by Gliddon & Gliddon found that the technique invoked notions of tradition and craftsmanship. The campaign focussed on the work and pastimes of the men who worked at the Glenmorangie Distillery, so artist George Tute (born 1933) was sent to meet the individuals who worked there.
Bibliographic reference
Tute, George. Approaches to Wood Engraving. MA Thesis, Royal College of Art,London, 1984.
Collection
Accession number
E.736-1994

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Record createdNovember 18, 2008
Record URL
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