Typographical posters such as this were typical of the advertisements for variety theatres in Great Britain all over the country in the first half of the 20th century. Variety developed out of music hall, and like its predecessor, provided a number of entertainers on one programme. As small music halls gave way to the large variety theatres built by profitable concerns such as Moss Empires, the type of entertainment on offer became more ambitious. Variety shows typically took place twice-nightly, and the star performer whose spot was the culmination of the show, had their name at the top of the poster, literally 'topping the bill'.

Before the days of television and radio, Variety was tremendously popular. Every town in Britain would have boasted a variety theatre and its stars could command fabulous salaries. As cinema and television became the mass means of entertainment, a host of variety theatres were converted to cinemas or were closed. Seaside Variety fared better than most and kept their patrons in the 1950s and 1960s by engaging stars who made their name on the radio, in the burgeoning rock and pop industry, or in television.