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Poster

mid 20th century (printed)
Artist/Maker
Place of origin

Typographical posters such as this were typical of the advertisements for variety theatres in Great Britain in the first half of the 20th century. Variety developed out of music hall and, like its predecessor, provided a number of entertainers on one programme. As small music halls gave way to the large variety theatres built by profitable concerns such as Moss Empires, the type of entertainment on offer became more ambitious. Variety shows typically took place twice-nightly, and the star performer whose spot was the culmination of the show, had their name at the top of the poster, literally 'topping the bill'.

Before the days of television and radio, Variety was tremendously popular. Every town in Britain would have boasted a variety theatre and its stars could command fabulous salaries. As cinema and television became the mass means of entertainment, a host of variety theatres were converted to cinemas or were closed. Seaside Variety shows fared better than most and kept their patrons in the 1950s and 1960s by engaging stars who made their name on the radio, in the burgeoning rock and pop industry, or in television.

Object details

Categories
Object type
Materials and techniques
Printed paper
Brief description
Poster for the Imperial Palace, Canning Town, advertising the programme for the Grand Matinee in aid of the Hudsons Ward Children's Summer Outing Fund, on Thursday 24 June, n.y., featuring Charles Coborn.
Physical description
Typographic poster for the Imperial Palace, Canning Town, printed in red and blue on paper, advertising the programme for the Grand Matinee in aid of the Hudsons Ward Children’s Summer Outing Fund on Thursday 24 June, n.y., featuring Charles Coborn; Daisy Barker and her pianist Wally Cannon; pupils of Jesmond Academy of theatrical dancing with Little Mary Hillman, Principal: Miss Evelyn Ross; Sissie Wood; Dainty Baby Iris; Betty Farrel; Alice Harrison; Harry Bailey; Baby Neaster; Elsie Ellis; Fairyland; The Little Niggers by Sunbeams; Mr. Ted Lee’s grand Parlour Scene featuring Pat O’Keefe; Jack Welch; Johnny Summers; Danny Shea; Joe Bowker; Harry Wilson; Kid Lewis; Alf. Craig; Ted Lee; Harry Holmes; Steve Smith; Mark Swan, England’s Tom Sharkey; Mr. Alf. Wicks. The Imperial Palace is ‘Kindly lent by Archie McDowell, Esq. Managing Director’; the Grand Matinee is held ‘Under the patronage of Alderman W. Devenay, J.P. (Mayor of West Ham), Alderman W. Thorne, M.P., Councillor Jack Jones, M.P., The Rev. T. Varney (St. Cedd’s Church), and members of the Labour Group. Printed with the names of the committee members: Messrs. J. Thomas, H. Courtenay, Lee, H. Bailey, Perry; Mesdames Jack Jones, Parsons, Courtenay, A. Bond, E. Robinson, Potter, R. Lee, Manning. Trustees: Messers. C. Cope & A.F.H. Shute. Honorary Organising Secretary: Mrs. Thomas. Honorary Treasurer: Mr. F.G. Link.
Dimensions
  • Height: 101.6cm
  • Width: 75.9cm
Marks and inscriptions
  • Address of Mr. Charles Coborn. (Inscribed verso in blue ink, bottom left.)
  • Postal stamp. (Appended verso, bottom left.)
  • Pencil inscription. (Bottom verso.)
Credit line
Given by Gwendoline Playle
Object history
NB The term "nigger" has been used to describe people of black African heritage. From the 1800s it carried strong derogatory intent. The term is repeated here in its original historical context.
Summary
Typographical posters such as this were typical of the advertisements for variety theatres in Great Britain in the first half of the 20th century. Variety developed out of music hall and, like its predecessor, provided a number of entertainers on one programme. As small music halls gave way to the large variety theatres built by profitable concerns such as Moss Empires, the type of entertainment on offer became more ambitious. Variety shows typically took place twice-nightly, and the star performer whose spot was the culmination of the show, had their name at the top of the poster, literally 'topping the bill'.

Before the days of television and radio, Variety was tremendously popular. Every town in Britain would have boasted a variety theatre and its stars could command fabulous salaries. As cinema and television became the mass means of entertainment, a host of variety theatres were converted to cinemas or were closed. Seaside Variety shows fared better than most and kept their patrons in the 1950s and 1960s by engaging stars who made their name on the radio, in the burgeoning rock and pop industry, or in television.
Collection
Accession number
S.261-2008

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Record createdNovember 12, 2008
Record URL
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