EleV&Ating
Poster
1997 (made)
1997 (made)
Artist/Maker | |
Place of origin |
Poster advertising the V&A fashion collections, depicting a Wonderbra.
Object details
Category | |
Object type | |
Title | EleV&Ating (assigned by artist) |
Materials and techniques | Lithograph printed in black and gold |
Brief description | 'EleV&Ating', Wonderbra by Playtex, poster advertising the V&A Dress Collection; designed by Johnson Banks Design Company; Michael Johnson, Art Director ( b. 1946 )and Luke Gifford (b. 1971); one of a series of five posters advertising the V&A; 1997; lithograph printed in black and gold |
Physical description | Poster advertising the V&A fashion collections, depicting a Wonderbra. |
Dimensions |
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Gallery label | [label text for an V&A exhibition - 'Power of the Poster'?]
Elevating. Wonderbra by Playtex.
Johnson Banks: art director - Michael Johnson (b.1964);
designers - Michael Johnson and Luke Gifford (b.1971); Photographer - Sara Hodges (b.1964)
One of a series of five posters advertising the Victoria & Albert Museum, UK, 1997
Offset lithograph printed in black and gold.
This set of posters was exhibit-related, and aimed at a younger audience, as well as reminding previous visitors of the museum's range. Each incorporated the letters 'v&a' within the caption: dev&asting (sculpture by Giambologna), innov&ative (chair by Ron Arad), av&ant garde (necklace by Wendy Ramshaw) and inv&aluable (portrait of Margaret Laton). The 4-sheet posters were displayed in the Underground. |
Credit line | Given by the Marketing Department, Victoria and Albert Museum |
Collection | |
Accession number | E.14-1998 |
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Record created | October 28, 2008 |
Record URL |
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