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EleV&Ating

Poster
1997 (made)
Artist/Maker
Johnson Banks (designers)
Place of origin
Great Britain (made)

Poster advertising the V&A fashion collections, depicting a Wonderbra.

Object details

Category
Posters
Object type
Poster
TitleEleV&Ating (assigned by artist)
Materials and techniques
Lithograph printed in black and gold
Paper
Ink
Lithograph
Brief description
'EleV&Ating', Wonderbra by Playtex, poster advertising the V&A Dress Collection; designed by Johnson Banks Design Company; Michael Johnson, Art Director ( b. 1946 )and Luke Gifford (b. 1971); one of a series of five posters advertising the V&A; 1997; lithograph printed in black and gold
Physical description
Poster advertising the V&A fashion collections, depicting a Wonderbra.
Dimensions
  • Height: 76cm
  • Width: 50.8cm
Gallery label
[label text for an V&A exhibition - 'Power of the Poster'?]

Elevating. Wonderbra by Playtex.
Johnson Banks: art director - Michael Johnson (b.1964);
designers - Michael Johnson and Luke Gifford (b.1971); Photographer - Sara Hodges (b.1964)
One of a series of five posters advertising the Victoria & Albert Museum, UK, 1997
Offset lithograph printed in black and gold.

This set of posters was exhibit-related, and aimed at a younger audience, as well as reminding previous visitors of the museum's range. Each incorporated the letters 'v&a' within the caption: dev&asting (sculpture by Giambologna), innov&ative (chair by Ron Arad), av&ant garde (necklace by Wendy Ramshaw) and inv&aluable (portrait of Margaret Laton). The 4-sheet posters were displayed in the Underground.
Credit line
Given by the Marketing Department, Victoria and Albert Museum
Collection
Prints, Drawings & Paintings Collection
Accession number
E.14-1998

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Record createdOctober 28, 2008
Record URL
https://collections.vam.ac.uk/item/O170855/elevating-poster-johnson-banks/
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