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Guinness Foreign Extra Stout

Poster
c. 1967 (made)
Artist/Maker
Place of origin

Guinness Foreign Extra Stout was first brewed in 1801 and is the Guinness variant still the most commonly found in Asia, Africa and the Caribbean. With especially high demand for the product in West Africa, various breweries were set up in the late 1960s and early 1970s in Ghana, Nigeria and Sierra Leone. Advertising campaigns such as this were devised to target the African markets where the drink was now being produced, as well as in the UK to appeal to Black British buyers.

Object details

Categories
Object type
TitleGuinness Foreign Extra Stout (generic title)
Materials and techniques
Brief description
Poster for Guinness Foreign Extra Stout (FES). Printed in Britain, 1967.
Physical description
Colour lithograph poster depicting a black man in a yellow shirt and green tie, and a black woman with a stylish 1960s hairdo and yellow dress, both smiling and holding glasses of Guinness. The popular slogan 'Guinness is good for you, Guinness gives you power' is written at the top and bottom of the sheet in red and black.
Credit line
Given by Martin Bailey
Summary
Guinness Foreign Extra Stout was first brewed in 1801 and is the Guinness variant still the most commonly found in Asia, Africa and the Caribbean. With especially high demand for the product in West Africa, various breweries were set up in the late 1960s and early 1970s in Ghana, Nigeria and Sierra Leone. Advertising campaigns such as this were devised to target the African markets where the drink was now being produced, as well as in the UK to appeal to Black British buyers.
Collection
Accession number
E.425-2021

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Record createdSeptember 23, 2021
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