Guinness Foreign Extra Stout
Poster
c. 1967 (made)
c. 1967 (made)
| Artist/Maker | |
| Place of origin |
Guinness Foreign Extra Stout was first brewed in 1801 and is the Guinness variant still the most commonly found in Asia, Africa and the Caribbean. With especially high demand for the product in West Africa, various breweries were set up in the late 1960s and early 1970s in Ghana, Nigeria and Sierra Leone. Advertising campaigns such as this were devised to target the African markets where the drink was now being produced, as well as in the UK to appeal to Black British buyers.
Object details
| Categories | |
| Object type | |
| Title | Guinness Foreign Extra Stout (generic title) |
| Materials and techniques | |
| Brief description | Poster for Guinness Foreign Extra Stout (FES). Printed in Britain, 1967. |
| Physical description | Colour lithograph poster depicting a black man in a yellow shirt and green tie, and a black woman with a stylish 1960s hairdo and yellow dress, both smiling and holding glasses of Guinness. The popular slogan 'Guinness is good for you, Guinness gives you power' is written at the top and bottom of the sheet in red and black. |
| Credit line | Given by Martin Bailey |
| Summary | Guinness Foreign Extra Stout was first brewed in 1801 and is the Guinness variant still the most commonly found in Asia, Africa and the Caribbean. With especially high demand for the product in West Africa, various breweries were set up in the late 1960s and early 1970s in Ghana, Nigeria and Sierra Leone. Advertising campaigns such as this were devised to target the African markets where the drink was now being produced, as well as in the UK to appeal to Black British buyers. |
| Collection | |
| Accession number | E.425-2021 |
About this object record
Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.
You can write to us to suggest improvements to the record.
Suggest feedback
You can write to us to suggest improvements to the record.
Suggest feedback
| Record created | September 23, 2021 |
| Record URL |
Download as: JSON
