Arranged! thumbnail 1
Arranged! thumbnail 2
Image of Gallery in South Kensington
On display at Young V&A
Play Gallery, the Arcade, Case 7

Arranged!

Board Game
2017 (released)
Artist/Maker
Place of origin

Game designer Nashra Balagamwala created Arranged! to highlight the challenges of an arranged marriage and to spark conversations about this and other experiences familiar to South Asian women, such as skin whitening, secret boyfriends, and dowries. The game is based on Nashra's personal experience of the pressure placed on her by her Pakistani family to enter an arranged marriage. Satirical scenarios provide the entertainment in this strategy game following three young Pakistani women as they try to avoid a matchmaker.




Object details

Categories
Object type
Parts
This object consists of 34 parts.

  • Board Game, Box Base
  • Board Game, Box Lid
  • Board Game, Board Section
  • Board Game, Board Section
  • Board Game, Board Section
  • Board Game, Board Section
  • Board Game, Playing Cards
  • Board Game, Playing Cards
  • Board Game, Playing Cards
  • Board Game, Playing Cards
  • Board Game, Instructions
  • Board Game, Instructions
  • Board Game, Instructions
  • Board Game, Instructions
  • Board Game, Instructions
  • Board Game, Instructions
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Playing Piece
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
  • Board Game, Accessory
TitleArranged! (assigned by artist)
Materials and techniques
cardboard box covered in paper with metallic illustration, printed card and cardboard, moulded plastic
Brief description
Arranged! board game, boxed, designed by Nashra Balagamwala, New York
Physical description
Deep red box featuring South Asian mother caricature with young South Asian couples in traditional dress. Box contains board, playing pieces, and cards.
Dimensions
  • Whole box length: 241mm
  • Whole box width: 241mm
  • Whole box depth: 57mm
  • Cards ' girls' length: 78mm
  • Cards ' girls', ' aunty', ' golden boy' width: 60mm
  • Cards ' aunty', ' golden boy' length: 77mm
  • Individual board piece (4 in total) length: 227mm
  • Individual board piece (4 in total) width: 227mm
  • Individual board piece (4 in total) depth: 2mm
  • Instruction booklet length: 202mm (Note: dims when closed)
  • Instruction booklet width: 154mm (Note: dims when closed)
  • Instruction booklet depth: 13mm (Note: dims when closed)
  • Playing piece stand (9 in total) height: 13mm
  • Playing piece stand (9 in total) length: 20mm
  • Playing piece stand (9 in total) depth: 20mm
  • Playing piece (9 in total) height: 57mm
  • Playing piece (9 in total) width: 30mm (Note: Width of pieces, minimum:13mm to maximum: 30mm)
Gallery label
Arranged! A board game to get players talking, exploring difficult issues through entertaining gameplay. How do you play? Avoid Rishta Aunty the matchmaker as she tries to marry you off to unsuitable men — though you might change your mind when handsome Golden Boy comes into play… What’s the story behind the game? Nashra Balagamwala is a designer of games that start conversations and inspire change. Arranged! addresses the theme of arranged marriages but is also comical and sweet-natured — spoofing the characteristics of both aunties and young women. Designed by Nashra Balagamwala, New York Published by N&Co., Pakistan Released 2017 Museum no. B.90-2022(2023)
Object history
Nashra Balagamwala's game highlights the pressures faced by girls and women being pressured to enter an arranged marriage

LONDON, July 2020, (Thomson Reuters Foundation) - When Nashra Balagamwala's Pakistani family started pressuring her into an arranged marriage, she decided to get creative to avoid the myriad of suitors being foisted upon her.

Like many young women in South Asia, she was targeted by older women, nicknamed Rishta aunties, who wanted to pair her up with eligible men.

"It truly started when I was 18, right as my sister got married ... literally, the day of wedding, all the aunties started coming up to me and saying, 'You're next, you're next'," said Balagamwala, now aged 27 and living in New York.

"I'd wear the fake engagement rings, or whenever an auntie was looking I'd pour an extra helping of food on my plate," she said, as the matchmakers considered women who didn't watch their figure to be less desirable brides.

Those real-life strategies inspired her to create the board game "Arranged!" where players take the role of teenage girls trying to escape an 'auntie', which features in "Gamemaster", a documentary about aspiring game designers released this month.

Arranged marriages - where a couple are matched by family members - are common in South Asia. Whilst it is different from forced marriage, many young people face intense pressure to wed and start a family shortly after reaching adulthood.

Wanting a different life, Balagamwala convinced her family to allow her to wait until she was 21 - and as she reached the deadline as a student at Rhode Island School of Design in the United States, she came up with the idea for the game.

"When I was going back for the winter break, my parents had a boy lined up for me to meet," she said.

"So to de-stress from that I started creating this list of all the crazy things I used to do, or that my cousins used to do, to try to discourage the Rishta aunties."

Sonia Elks, (see references).
Summary
Game designer Nashra Balagamwala created Arranged! to highlight the challenges of an arranged marriage and to spark conversations about this and other experiences familiar to South Asian women, such as skin whitening, secret boyfriends, and dowries. The game is based on Nashra's personal experience of the pressure placed on her by her Pakistani family to enter an arranged marriage. Satirical scenarios provide the entertainment in this strategy game following three young Pakistani women as they try to avoid a matchmaker.


Bibliographic reference
Other number
PG624
Collection
Accession number
B.90-2022

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Record createdSeptember 6, 2021
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