Image of Gallery in South Kensington
On display at Young V&A
Play Gallery, Moving and Making, Case 4

Hot Wheels

Toy Car
1974 (manufactured)
Artist/Maker
Place of origin

Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.


Object details

Categories
Object type
TitleHot Wheels (series title)
Materials and techniques
Painted die-cast metal, plastic
Brief description
Toy car, metal and black plastic with racing stripes, Hot Wheels, made by Mattel, Hong Kong, 1974
Physical description
Black Hot Wheels car with white, yellow and orange racing stripes and several sponsor logos on the both sides. There is a black plastic vent on the bonnet and four black plastic wheels. It has a silver bottom.
Dimensions
  • Length: 7.5cm
  • Width: 3cm
  • Height: 2cm
Production typeMass produced
Marks and inscriptions
'Hot Wheels. Mattel inc 1974. Hong Kong U.S. patented. Foreign pats. pend.'
Object history
Purchased as part of a group of 6 Hot Wheels cars (B.112-2004 - B.117-2004), see purchase price.
Subject depicted
Summary
Introduced in 1968, Hot Wheels were the US competitor to Matchbox. Although there are roughly 10,000 models to date, the brand is famous for its custom hot rods and muscle cars. Elliot and Ruth Handler, co-founders of Mattel, wanted to make a range of cool cars for children. One of the design team members was Harry Bradley from General Motors. When Elliot first saw Bradley's classic Southern California hot rod in the parking lot he said, "Man those are some hot wheels" and so the Hot Wheels brand name was born.
Collection
Accession number
B.114-2004

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Record createdJuly 31, 2008
Record URL
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