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Label for Buxton Natural Mineral Water

Print
1993 (made)
Artist/Maker
Place of origin

Artist Andrew Davidson (born 1958) re-designed the original Buxton mineral water label in order to promote a clear image that could beadapted for use on the different shaped packaging and different printed surfaces that were being introduced in 1993.

Object details

Categories
Object type
TitleLabel for Buxton Natural Mineral Water (generic title)
Materials and techniques
Colour offset lithography from wood engraving
Brief description
Label for Buxton Mineral Water, offset lithograph from wood engraving by Andrew Davidson, designed by Ian Logan Design; British 1993
Physical description
Label for Buxton Mineral Water featuring a hilly landscape scene with trees and a bird. The label has grey bottom border and blue stripe for the brand name.
Dimensions
  • Height: 11cm
  • Width: 33.5cm
Gallery label
(1994)
Christoper WORMELL (born 1955)
Andrew DAVIDSON (born 1958)


Labels for Buxton Natural Mineral Water. 1987, 1993
Designed by Ian Logan Design
Colour offset lithograph of wood engravings
Given by Ian Logan Design
E.661-666-1994

Buxton is a spring water from Derbyshire and the company
particularly wanted to emphasise its purity and its rural setting.
Wood engraving was chosen to convey this. The image was
redesigned when they began to produce differently shaped packaging
and needed a different shape of illustration. Wood engraving was
again suitable because it provided an image that could be
reproduced in a variety of sizes without losing definition. A number
of customers wrote to the company describing how they had grown
attached to the first label and wanted it back!
Credit line
Given by Ian Logan Design
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. R.P. 94/1440
Subjects depicted
Summary
Artist Andrew Davidson (born 1958) re-designed the original Buxton mineral water label in order to promote a clear image that could beadapted for use on the different shaped packaging and different printed surfaces that were being introduced in 1993.
Bibliographic reference
A Fine Line - Commercial Wood Engraving in Britain, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995
Collection
Accession number
E.663-1994

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Record createdJuly 22, 2008
Record URL
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