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Label for Buxton Natural Mineral Water

Print
1987 (made)
Artist/Maker
Ian Logan Design (designer)
Wormell, Christopher (artist)
Place of origin
Great Britain (made)

Buxton is a spring water from Derbyshire and the company particularly wanted to emphasize its purity and a rural setting. Wood engraving, with its links to British artists who specialised in country scenes, such as Thomas Bewick (1753-1828), and its connotations of 'tradition' and 'heritage', was chosen to convey this impression.

Object details

Categories
Prints
Labels & Packaging
Illustration
Images Online
Object type
Print
TitleLabel for Buxton Natural Mineral Water (generic title)
Materials and techniques
Colour offset lithography from wood engraving
Ink
Paper
Colour Offset Lithography
Brief description
Label for Buxton Still Mineral Water, wood engraved by Christopher Wormell, designed by Ian Logan Design; British 1987
Physical description
Label for Buxton Still Mineral Water featuring an image of a river with landscape of hills and trees in blue, green and yellow. The label has a blue and grey border.
Dimensions
  • Height: 15.5cm
  • Width: 26cm
Gallery label
(1994)
Christoper WORMELL (born 1955)
Andrew DAVIDSON (born 1958)

Labels for Buxton Natural Mineral Water. 1987, 1993
Designed by Ian Logan Design
Colour offset lithograph of wood engravings
Given by Ian Logan Design
E.661-666-1994

Buxton is a spring water from Derbyshire and the company
particularly wanted to emphasise its purity and its rural setting.
Wood engraving was chosen to convey this. The image was
redesigned when they began to produce differently shaped packaging
and needed a different shape of illustration. Wood engraving was
again suitable because it provided an image that could be
reproduced in a variety of sizes without losing definition. A number
of customers wrote to the company describing how they had grown
attached to the first label and wanted it back!
Credit line
Given by Ian Logan Design
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995. R.P. 94/1440
Production
wood engraving done in April 1987
Summary
Buxton is a spring water from Derbyshire and the company particularly wanted to emphasize its purity and a rural setting. Wood engraving, with its links to British artists who specialised in country scenes, such as Thomas Bewick (1753-1828), and its connotations of 'tradition' and 'heritage', was chosen to convey this impression.
Bibliographic reference
A Fine Line - Commercial Wood Engraving in Britain, Victoria and Albert Museum, 10 Oct 1994 - 26 Mar 1995
Collection
Prints, Drawings & Paintings Collection
Accession number
E.661-1994

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Record createdJuly 22, 2008
Record URL
https://collections.vam.ac.uk/item/O163964/label-for-buxton-natural-mineral-print-wormell-christopher/
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