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Print

1986 (made)
Artist/Maker
Place of origin

The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product.

Object details

Categories
Object type
Materials and techniques
Wood engraving on paper
Brief description
Proof for Waitrose Tuna, Mackerel and Trout Paté packaging designed by Sue Scullard for John Lewis Partnership Group; British, 1986
Physical description
Proof of wood engraving for Waitrose Tuna, Mackerel and Trout Paté packaging.
Dimensions
  • Height: 25.5cm
  • Width: 19cm
Production typeProof
Gallery label
(1994)
Sue SCULLARD (born 1958)

Packaging for Waitrose fish patés
Designed by John Lewis Partnership Group. 1986
Offset lithograph and proof of the wood engravings
E.648-651-1994
Given by Sue Scullard

The success of this design is reflected in the fact that it is still being
used. There are a number of examples of wood engraved fish in
packaging today, perhaps reflecting the influence of Bewick's
History of British Fish but also the fact that wood engraving is an
ideal medium to depict fish. Waitrose feel that wood engraving and
other non-photographic illustrations convey a sense of greater care
in the manufacture of a product.
Credit line
Given by the artist
Object history
Acquired in connection with the display A Fine Line - Commercial Wood Engraving in Britain, V&A, 10 October 1994 - 26 March 1995.
Subjects depicted
Summary
The success of this 1980s wood-engraved design by artist Sue Scullard (born 1958) for Waitrose pate is reflected in the fact that it was still being used in 1995. Waitrose (a British supermarket chain) felt that wood-engraving and other non-photographic methods of illustration were most effective in suggesting that greater care was taken in the manufacture of a product.
Collection
Accession number
E.649-1994

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Record createdJuly 22, 2008
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