Rebel Tote thumbnail 1
Rebel Tote thumbnail 2
On loan

  • On short term loan out for exhibition

Rebel Tote

Bag
2020 (designed)
Artist/Maker
Reform Studio (designed)
Place of origin
Cairo (designed and made)

Reform Studio was founded by Hend Riad and Mariam Hazem in Cairo in 2012 with the goal of creating fashion and home products that have a positive impact on society. Reform Studio’s products are made from a textile developed by the pair, a handwoven material comprised of a widely-spaced warp of recycled cotton or polyester yarn and weft of strips made from discarded plastic bags.

Object details

Categories
Bags
Plastic
Sustainability
Object type
Bag
TitleRebel Tote (manufacturer's title)
Materials and techniques
Polyethylene and cotton
Cotton
Plastic
Weaving
Brief description
Bag, polythene and cotton, 'Rebel Tote' by Reform Studio, Cairo, Egypt, 2021
Physical description
Tote bag, variegated design created with two different colours of plastic bag strips (pink and orange) woven in an irregular pattern. The bag has a white label on sewn on the front with the text 'I'm 120 Plastic Bags'. The handles are black and attatched to the exterior of the bag and read the text 'I used to be a plastic bag'.
Dimensions
  • Bag without handles height: 380mm (Maximum)
  • Width: 540mm (Maximum)
  • Depth: 180mm (Maximum)
Measured by conservation
Production typeMass produced
Gallery label
(02/07/2022 - 16/04/2023)
Born out of the 2011 Egyptian revolution, Reform Studio aims to create fashion and home products that make a positive impact on society. Shocked by the waste generated by single-use plastic bags, Riad and Hazem developed a new fabric made from horizontal weft strips of discarded plastic bags and vertical warp strips of a widely-spaced recycled cotton or polyester. V&A, Room 40, Africa Fashion
Summary
Reform Studio was founded by Hend Riad and Mariam Hazem in Cairo in 2012 with the goal of creating fashion and home products that have a positive impact on society. Reform Studio’s products are made from a textile developed by the pair, a handwoven material comprised of a widely-spaced warp of recycled cotton or polyester yarn and weft of strips made from discarded plastic bags.
Collection
Textiles and Fashion Collection
Accession number
T.2391-2021

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Record createdMay 12, 2021
Record URL
https://collections.vam.ac.uk/item/O1619945/rebel-tote-bag-reform-studio/
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