Flower Boy thumbnail 1
Flower Boy thumbnail 2
On loan
  • On short term loan out for exhibition

Flower Boy

Ensemble
2020 (designed and made)
Artist/Maker
Place of origin

Self-taught designer Adebayo Oke-Lawal founded Orange Culture in Lagos, Nigeria in 2011. Established as a menswear label, Oke-Lawal created Orange Culture as a space to discuss and challenge toxic ideas of masculinity, creating designs which explore male vulnerability and emotionality through use of perceived ‘feminine’ colours, styles and fabrics. Since its foundation the brand has become increasingly genderfluid, which Oke-Lawal attributes to him becoming more comfortable with his vision for Orange Culture, and less concerned about societal expectations. Central to his design philosophy is the belief that ‘clothing should be fluid and have the ability to be worn by any- and every- one.’

The ensemble is an orange cotton jacket and shorts set from Orange Culture’s Autumn/Winter 2020 collection, Flower Boy. The title alludes to derogatory remarks Oke-Lawal received as a young boy, now reframed as a celebration of masculine vulnerability. The bold orange colour of the ensemble is both a reference to the name of the brand but also Oke-Lawal’s mission to reclaim bright colours for menswear, remarking ‘In our studio, no colour or cut is gendered’. The jacket and shorts are printed with a technical graphic design which was also a key feature of this collection.

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Object details

Categories
Object type
Parts
This object consists of 2 parts.
(Some alternative part names are also shown below)
  • Top
  • Suit
  • Shorts
  • Suit
TitleFlower Boy (named collection)
Materials and techniques
Printed textile, cotton blend?, plastic and metal zip, plastic buttons
Brief description
Ensemble, top and shorts, printed cotton, Flower Boy collection, designed by Adebayo Oke-Lawal for Orange Culture, Lagos, Nigeria Autumn/Winter 2020
Physical description
Short-sleeve top with waist tie. Printed with orange ground. Short in matching pattern
Gallery label
(02/07/2022 - 16/04/2023)
Oke-Lawal created contemporary Nigerian label Orange Culture to provide a space in fashion to discuss and challenge harmful, stereotypical ideas of masculinity. His designs explore male vulnerability and emotionality through the use of perceived ‘feminine’ colours, styles and textiles. Organza is a staple fabric for the brand, with Oke-Lawal noting ‘it expresses that soft, vulnerable side of the man that the world represses.’ (T.2345 to 2347-2021) V&A, Room 40, Africa Fashion
Credit line
Purchase funded by Lorraine and Steve Groves
Summary
Self-taught designer Adebayo Oke-Lawal founded Orange Culture in Lagos, Nigeria in 2011. Established as a menswear label, Oke-Lawal created Orange Culture as a space to discuss and challenge toxic ideas of masculinity, creating designs which explore male vulnerability and emotionality through use of perceived ‘feminine’ colours, styles and fabrics. Since its foundation the brand has become increasingly genderfluid, which Oke-Lawal attributes to him becoming more comfortable with his vision for Orange Culture, and less concerned about societal expectations. Central to his design philosophy is the belief that ‘clothing should be fluid and have the ability to be worn by any- and every- one.’

The ensemble is an orange cotton jacket and shorts set from Orange Culture’s Autumn/Winter 2020 collection, Flower Boy. The title alludes to derogatory remarks Oke-Lawal received as a young boy, now reframed as a celebration of masculine vulnerability. The bold orange colour of the ensemble is both a reference to the name of the brand but also Oke-Lawal’s mission to reclaim bright colours for menswear, remarking ‘In our studio, no colour or cut is gendered’. The jacket and shorts are printed with a technical graphic design which was also a key feature of this collection.
Collection
Accession number
T.2347:1,2-2021

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Record createdMay 9, 2021
Record URL
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