This advertises a typical twice-nightly Variety programme presented by the National Vaudeville Corporation at the Palace Theatre on Percy Street and Haymarket, 4th June 1934. It starred the English tenor Talbot O'Farrell (1878-1952), born William Parrot in Hull and known first as the Scottish comedian Jock McIver. As his later persona Talbot O'Farrell, an Irish entertainer, he became famous for singing Irish songs such as The Tears of an Irish Mother, and Muldoney's Christening. He appeared three times at the Royal Variety Performance in 1925, 1938, and 1948. Other performers on this bill are Tommy Sandilands; Arthur Pond; Lesley and Lowe; Wheel and Whoa (Cyclemania); The Littlefields; The Segnam Sisters; The Dexterous Littlefields, and Penslow and Co., advertised as 'The World's Most Perfect Men'. The billing for Leslie and Lowe is pasted over a previous name, most probably The Andrews, whose name appears on another poster in the collection advertising the same week's programme. The managing director of the theatre is noted as Mr. R. Mathison Rowe.

The Palace Theatre opened on Monday the 23rd December 1895, managd by Thomas Barrasford. Designed by the Newcastle architect J. W. Taylor, it was a reconstruction of the former People's Palace which had been open since at least 1889, run by Horace Livermore. The new Palace Theatre had an auditorium built on three levels, stalls and pit, and two circles, along with four boxes and accommodation for between 3,000 and 4,000 people, according to an article in The Era, 28th December 1895. It was altered and redecorated in 1903, reopening after the alterations on Monday the 31st August 1903. After its facade was radically altered in the 1940s, it closed in 1958 and was demolished in 1961.