Not on display

Hair

Poster
1968 (printed)
Artist/Maker
Place of origin

This poster is for the first production of the American musical Hair on the London stage. Reflecting its hippie origins, the poster's bright colours and image of a face with an afro hairstyle were an indication of what could be expected onstage. It was the first Broadway show with a racially-integrated cast, and caused controversy through its explicit portrayal and advocation of hallucinogenic drug-taking, sexual freedom and criticism of American foreign policy and irreverence for the American flag. It was also, however, groundbreaking in forming a new kind of musical theatre experience; designed by two actors who were from experimental theatre backgrounds, Hair's loose narrative and strong ideology linked by songs created the concept musical, where a show's metaphor or statement is more important than the actual narrative.

Object details

Categories
Object type
TitleHair (assigned by artist)
Materials and techniques
Photolitho
Brief description
Poster advertising the musical Hair, Shaftesbury Theatre, 1968. Pictorial
Physical description
Photolitho poster, with background gradating from orange at the top, yellow in the middle and green towards the bottom. Over this is a yellow negative, mirrored image of a face with afro hairstyle, and across the top of the poster is the title in green and sub-title in white: Hair - The American Tribal Love-Rock Muscial. At the very bottom of the poster, in red across a white background, is 'Shaftesbury Theatre' and further details about the theatre are written in blue.
Dimensions
  • Height: 53cm
  • Width: 31.8cm
  • Height: 509mm
Style
Production typeMass produced
Marks and inscriptions
  • ROBERT STIGWOOD-DAVID CONYERS (FOR ASSOCIATED LONDON THEATRE) AND JOHN NASHT / PRESENT / MICHAEL BUTLER'S PRODUCTION OF / HAIR / THE AMERICAN TRIBAL LOVE-ROCK MUSICAL
  • Book and Lyrics by / GEROME RAGNI & JAMES RADO
  • LONDON PRODUCER - JAMES VERNER
  • Music by / GALT MacDERMOT
  • SHAFTESBURY THEATRE / Licenced by the G.L.C. to THOMAS H. CRACKNELL / Shaftesbury Avenue, London WC2. Phone: TEM.6596/7
  • Electric (Modern) Printing Co. Ltd., Manchester
Object history
Historical significance: The staging of Hair in the West End essentially marked the end of British stage censorship. The Lord Chamberlain had twice previously officially refused to licence the musical, but following the 1968 Theatres Act and the abolishment of stage censorship, the Shaftesbury was free to stage it.
Summary
This poster is for the first production of the American musical Hair on the London stage. Reflecting its hippie origins, the poster's bright colours and image of a face with an afro hairstyle were an indication of what could be expected onstage. It was the first Broadway show with a racially-integrated cast, and caused controversy through its explicit portrayal and advocation of hallucinogenic drug-taking, sexual freedom and criticism of American foreign policy and irreverence for the American flag. It was also, however, groundbreaking in forming a new kind of musical theatre experience; designed by two actors who were from experimental theatre backgrounds, Hair's loose narrative and strong ideology linked by songs created the concept musical, where a show's metaphor or statement is more important than the actual narrative.
Collection
Accession number
S.25-1983

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJune 30, 2008
Record URL
Download as: JSON