Football kit
T-Shirt
2018
2018
| Artist/Maker | |
| Place of origin |
This Nigerian 'Naija' World Cup home football shirt was designed and released by Nike in 2018 under the direction of Matthew Wolff, head graphic designer at Nike. It was part of a collection that included other football and fashion clothing.
The design was inspired by Nigeria's first World Cup shirt from 1994, and the pattern references the team's name, the Super Eagles. Drawing from contemporary Naija (Nigerian) culture, the bold graphic design breaks from more traditional football kits, which often feature a crest and one or two solid colours.
When Nike first revealed the kit in February 2018, ahead of the World Cup that summer, there were three million pre-orders for the shirts. On the day the kit went on sale, hundreds of fans lined up outside of Nike's flagship store on Oxford Street and the collection sold out within an our from the store, and in three minutes online.
The kit's launch in London demonstrates the surge of interest in Nigerian popular music in the UK. Since 2012, Afrobeats, a genre popular with young Africans from the continent and the diaspora, has become a major genre in the global music industry. To promote the kit, Nike partnered with Metallic Inc, a talent agency and studio based between London and Lagos, co-founded by Grace Ladoja, to create the editorial campaigned filled with Nigerian cultural influencers including Grace herself, Wizkid, Arsenal's and Super Eagle's Alex Iwobi, Not3s and Julie Adenuga (and Apple Beats 1 Radio host).
The design was inspired by Nigeria's first World Cup shirt from 1994, and the pattern references the team's name, the Super Eagles. Drawing from contemporary Naija (Nigerian) culture, the bold graphic design breaks from more traditional football kits, which often feature a crest and one or two solid colours.
When Nike first revealed the kit in February 2018, ahead of the World Cup that summer, there were three million pre-orders for the shirts. On the day the kit went on sale, hundreds of fans lined up outside of Nike's flagship store on Oxford Street and the collection sold out within an our from the store, and in three minutes online.
The kit's launch in London demonstrates the surge of interest in Nigerian popular music in the UK. Since 2012, Afrobeats, a genre popular with young Africans from the continent and the diaspora, has become a major genre in the global music industry. To promote the kit, Nike partnered with Metallic Inc, a talent agency and studio based between London and Lagos, co-founded by Grace Ladoja, to create the editorial campaigned filled with Nigerian cultural influencers including Grace herself, Wizkid, Arsenal's and Super Eagle's Alex Iwobi, Not3s and Julie Adenuga (and Apple Beats 1 Radio host).
Object details
| Categories | |
| Object type | |
| Title | Football kit (generic title) |
| Materials and techniques | Nike Vaporknit (jersey, polyester) |
| Brief description | Nigerian world cup football t-shirt, 2018. |
| Physical description | Child size Large football v-neck, short sleved jersy. Torso is alternating white and lime green chevron pattern. Sleeves are black and white chevron. The top right of the torso features a black Nike swoosh and printed on the top left is the round crest of the Nigerian Football club. The crest consists of a black outer circle with the words ‘NIGERIA FOOTBALL FEDERATION ABUJA’ written in white sans serif type. The inside circle is emerald green and pictures a white eagle poised on top of a black and white football. |
| Dimensions |
|
| Production type | Mass produced |
| Gallery label |
|
| Credit line | Given by NIKE, Inc. |
| Object history | The shirt was made for the 2018 World Cup. |
| Subject depicted | |
| Place depicted | |
| Summary | This Nigerian 'Naija' World Cup home football shirt was designed and released by Nike in 2018 under the direction of Matthew Wolff, head graphic designer at Nike. It was part of a collection that included other football and fashion clothing. The design was inspired by Nigeria's first World Cup shirt from 1994, and the pattern references the team's name, the Super Eagles. Drawing from contemporary Naija (Nigerian) culture, the bold graphic design breaks from more traditional football kits, which often feature a crest and one or two solid colours. When Nike first revealed the kit in February 2018, ahead of the World Cup that summer, there were three million pre-orders for the shirts. On the day the kit went on sale, hundreds of fans lined up outside of Nike's flagship store on Oxford Street and the collection sold out within an our from the store, and in three minutes online. The kit's launch in London demonstrates the surge of interest in Nigerian popular music in the UK. Since 2012, Afrobeats, a genre popular with young Africans from the continent and the diaspora, has become a major genre in the global music industry. To promote the kit, Nike partnered with Metallic Inc, a talent agency and studio based between London and Lagos, co-founded by Grace Ladoja, to create the editorial campaigned filled with Nigerian cultural influencers including Grace herself, Wizkid, Arsenal's and Super Eagle's Alex Iwobi, Not3s and Julie Adenuga (and Apple Beats 1 Radio host). |
| Collection | |
| Accession number | CD.17-2020 |
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| Record created | February 3, 2021 |
| Record URL |
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