This Nigerian 'Naija' World Cup home football shirt was designed and released by Nike in 2018 under the direction of Matthew Wolff, head graphic designer at Nike. It was part of a collection that included other football and fashion clothing.

The design was inspired by Nigeria's first World Cup shirt from 1994, and the pattern references the team's name, the Super Eagles. Drawing from contemporary Naija (Nigerian) culture, the bold graphic design breaks from more traditional football kits, which often feature a crest and one or two solid colours.

When Nike first revealed the kit in February 2018, ahead of the World Cup that summer, there were three million pre-orders for the shirts. On the day the kit went on sale, hundreds of fans lined up outside of Nike's flagship store on Oxford Street and the collection sold out within an our from the store, and in three minutes online.

The kit's launch in London demonstrates the surge of interest in Nigerian popular music in the UK. Since 2012, Afrobeats, a genre popular with young Africans from the continent and the diaspora, has become a major genre in the global music industry. To promote the kit, Nike partnered with Metallic Inc, a talent agency and studio based between London and Lagos, co-founded by Grace Ladoja, to create the editorial campaigned filled with Nigerian cultural influencers including Grace herself, Wizkid, Arsenal's and Super Eagle's Alex Iwobi, Not3s and Julie Adenuga (and Apple Beats 1 Radio host).