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On display at V&A South Kensington
Design 1900 to Now, Room 74

Janma clean birth kit

Birthing Kit
2010
Artist/Maker
Place Of Origin

This Janma clean birth kit is designed and produced by Ayzh. The ‘Janma’ kit, meaning ‘birth’ in Sanskrit, is designed to ensure mothers in resource-poor areas have access to the necessary tools to complete a safe and hygienic birth. Zubaida Bai, Founder and CEO of Ayzh, was born in Chennai and developed the idea for the clean birthing kit after a midwife in rural India showed Bai the tool she used to cut umbilical cords – a sickle, also used for cutting grass. Having suffered from a post-delivery infection herself, Bai was inspired to create a life-changing product for women in need of low-cost, high-quality health products. With degrees in Engineering and Business, Bai founded Ayzh in 2009 to develop reproductive, maternal, newborn, child, and adolescent products that meet the needs of women in places with substandard women’s healthcare.

Partially due to the lack of supplies available for safe birthing in these areas, a study published in 2019 found that, in 2017, 86% maternal deaths from preventable causes occur in low-resource countries in Sub-Saharan Africa and South Asia, with South Asia accounting for nearly 1/5 of the total, or 58 000 fatalities. According to a World Health Organisation (WHO) study from 2014, almost 11% of maternal deaths globally occur because of unsanitary birthing conditions. Women’s health and survival has since been prioritised under the 2015 United Nations Sustainable Development Goals, making the Janma kit an invaluable design to help achieve the UN’s aims.

Conveniently packaged in a jute bag (that can later be reused as a purse), the kits hold a sterile underpad, surgical scalpel, umbilical cord clamp, and a bar of soap. The kit also includes an instruction card which employs a visual communication system to encourage key behaviours, like sterilisation, to prevent infection.

Bai ensured that the kit is affordable, with the basic core kit retailing at $3, or 150 rupees. The production and distribution of the kit was also considered holistically as part of the Ayzh business model. Local Indian women assemble the kits, which are then sold directly to health institutions and partners who then resell and distribute the kits to mothers. The product is also shipped via the India Postal Service, which can reach even the most remote areas of India.

After developing the product, Bai realised that a comprehensive system of education was also needed to ensure a clean birth, so Ayzh developed a mobile training programme to ensure the kits are used correctly. Bia has also been recognised by the United Nations as a Sustainable Development Goal Pioneer for her development of Ayzh’s products as well as her social business practices. Ayzh remains the only for-profit company that provides a set of products which address all critical needs of a woman's reproductive health.


object details
Categories
Object Type
Parts
This object consists of 8 parts.

  • Jute Purse
  • Birthing Kit Packaging
  • Umbilical Cord Clamp
  • Baby Wiping Cloth
  • Under Sheet
  • Rubber Gloves
  • Soap
  • Surgical Blade
Materials and Techniques
Brief Description
“Janma” Clean Birth Kit, designed by Ayzh in 2010 to ensure mothers in resource-poor areas have access to the necessary tools that enable a safe and hygienic birth.
Physical Description
One clean birth kit consisting of six tools and an information card packing inside of a pink jute bag. The kit includes a sterile underpad, surgical scalpel, umbilical cord clamp, a bar of soap, and an instruction card.
Gallery Label
Crisis and Conflict Making childbirth safer Named ‘Janma’ (Hindi for ‘happy birth’), this simple kit provides the tools required for a safe childbirth. It was designed for distribution in rural and poor communities where pregnant women do not have easy access to hospitals or medical assistance. Comprised of six items including a surgical blade and a cord clamp, the kit seeks to prevent infections like sepsis, which can be deadly for both mother and child, and kills around 1 million a year. Childbirth kit in pink pouch ‘Janma’, 2010 (manufactured 2020) Designed and manufactured for Janma, India Jute purse with plastic and metal medical equipment Given by Ayzh Health and Livelihood Pvt Ltd Museum no. CD.17:1, 2-2021(17.06.2021)
Credit line
Given by Ayzh Health and Livelihood Pvt Ltd
Associations
Summary
This Janma clean birth kit is designed and produced by Ayzh. The ‘Janma’ kit, meaning ‘birth’ in Sanskrit, is designed to ensure mothers in resource-poor areas have access to the necessary tools to complete a safe and hygienic birth. Zubaida Bai, Founder and CEO of Ayzh, was born in Chennai and developed the idea for the clean birthing kit after a midwife in rural India showed Bai the tool she used to cut umbilical cords – a sickle, also used for cutting grass. Having suffered from a post-delivery infection herself, Bai was inspired to create a life-changing product for women in need of low-cost, high-quality health products. With degrees in Engineering and Business, Bai founded Ayzh in 2009 to develop reproductive, maternal, newborn, child, and adolescent products that meet the needs of women in places with substandard women’s healthcare.



Partially due to the lack of supplies available for safe birthing in these areas, a study published in 2019 found that, in 2017, 86% maternal deaths from preventable causes occur in low-resource countries in Sub-Saharan Africa and South Asia, with South Asia accounting for nearly 1/5 of the total, or 58 000 fatalities. According to a World Health Organisation (WHO) study from 2014, almost 11% of maternal deaths globally occur because of unsanitary birthing conditions. Women’s health and survival has since been prioritised under the 2015 United Nations Sustainable Development Goals, making the Janma kit an invaluable design to help achieve the UN’s aims.



Conveniently packaged in a jute bag (that can later be reused as a purse), the kits hold a sterile underpad, surgical scalpel, umbilical cord clamp, and a bar of soap. The kit also includes an instruction card which employs a visual communication system to encourage key behaviours, like sterilisation, to prevent infection.



Bai ensured that the kit is affordable, with the basic core kit retailing at $3, or 150 rupees. The production and distribution of the kit was also considered holistically as part of the Ayzh business model. Local Indian women assemble the kits, which are then sold directly to health institutions and partners who then resell and distribute the kits to mothers. The product is also shipped via the India Postal Service, which can reach even the most remote areas of India.



After developing the product, Bai realised that a comprehensive system of education was also needed to ensure a clean birth, so Ayzh developed a mobile training programme to ensure the kits are used correctly. Bia has also been recognised by the United Nations as a Sustainable Development Goal Pioneer for her development of Ayzh’s products as well as her social business practices. Ayzh remains the only for-profit company that provides a set of products which address all critical needs of a woman's reproductive health.
Collection
Accession Number
CD.9-2021

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record createdFebruary 1, 2021
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