Not currently on display at the V&A

Cats

Poster
1981 (designed), 1981 (printed)
Artist/Maker
Place of origin

This poster, advertising the opening of Cats by Andrew Lloyd Webber at the New London Theatre in 1981, is one of the iconic posters of the 20th century. Its deceptively simple design presents a cat's eyes with silhouettes of dancers for pupils. Instantly recognisable, it also hints at what you will experience in the theatre - the mysteriousness within the eyes peering out of the darkness, and the dancers reflected in them.

Cats has been translated into more than 20 languages and ran for 8,949 performances in London, with its final performance on its 21st birthday. It was the world's longest running musical, until Les Misérables surpassed it on October 8, 2006.


Object details

Categories
Object type
TitleCats (assigned by artist)
Materials and techniques
Offset lithography
Brief description
Poster advertising the opening of Cats by Andrew Lloyd Webber at the New London Theatre, April 30th 1981
Physical description
Black poster with two yellow cats eyes in the top third, the pupils of which are abstract depictions of dancers. At the bottom is the title, CATS, in white brushstroke writing, and details of the musical's writer and opening date.
Dimensions
  • Height: 50.8cm
  • Width: 31.8cm
Production typeMass produced
Marks and inscriptions
  • CATS
  • MUSIC BY ANDREW LLOYD WEBBER - BASED ON / 'OLD POSSUM'S BOOK OF PRACTICAL CATS' BY T.S. ELIOT
  • OPENS APRIL 30TH 1981 - BOX OFFICE 01-405-0072 / NEW LONDON THEATRE - DRURY LANE - LONDON WC2
  • 'CATS' POSTER DESIGNED PRINTED & PRODUCED BY DEWYNTERS LTD LONDON TM © 1981 THE REALLY USEFUL COMPANY LTD
  • Transliteration
Gallery label
Photographic posters This striking image advertising The Icebreak reveals little about the content of Tippett’s opera, other than that it is the world premiere. In contrast, the Cats poster – one of the great theatre posters of the 20th century – offers an arresting yet economic glimpse of the show itself. The Ice Break 1977 Opera by Michael Tippett, 1977 Royal Opera House, London Offset litho Designed by Rick Wentworth Photograph by Dawson Strange Photography Ltd Museum no. S.816-1995 Cats 1981 Musical by Andrew Lloyd Webber, 1981, based on poems by T.S. Eliot, 1939 New London Theatre, London Offset litho Museum no. S.2415-1994
Literary referenceT.S. Elliot's <i>Old Possum's Book of Practical Cats</i>
Summary
This poster, advertising the opening of Cats by Andrew Lloyd Webber at the New London Theatre in 1981, is one of the iconic posters of the 20th century. Its deceptively simple design presents a cat's eyes with silhouettes of dancers for pupils. Instantly recognisable, it also hints at what you will experience in the theatre - the mysteriousness within the eyes peering out of the darkness, and the dancers reflected in them.

Cats has been translated into more than 20 languages and ran for 8,949 performances in London, with its final performance on its 21st birthday. It was the world's longest running musical, until Les Misérables surpassed it on October 8, 2006.
Collection
Accession number
S.2415-1994

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Record createdMay 2, 2008
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