This object consists of 9 parts, some of which may be located elsewhere.

London Array Wind Turbine

Wind Turbines
2012 (manufactured)
Artist/Maker
Place of origin

Toy wind turbine, assembled from several parts, consisting of a foundation base, tower with nacelle and three rotor blades, details are highlighted with yellow and grey paints. With the toy is its plywood box and folded card packaging.

Object details

Categories
Object type
Parts
This object consists of 9 parts.
(Some alternative part names are also shown below)
  • Foundation
  • Base
  • Tower
  • Wind Turbines
  • Wind Turbines
  • Wind Turbines
  • Box
  • Lid
  • Packaging
  • Packaging
TitleLondon Array Wind Turbine (manufacturer's title)
Materials and techniques
CNC cut wood, hand painted; plywood; card
Brief description
Toy, Energy Editions London Array wind turbine, painted wood, PapaFoxtrot, UK and Hong Kong, 2012
Physical description
Toy wind turbine, assembled from several parts, consisting of a foundation base, tower with nacelle and three rotor blades, details are highlighted with yellow and grey paints. With the toy is its plywood box and folded card packaging.
Dimensions
  • Dressed figure height: 300mm
  • Dressed figure width: 120mm
  • Dressed figure depth: 100mm
Height: 13in (33cm) Width 2: 4½in (11.5cm) Depth: 2½in (6.4cm)
Production typeLimited edition
Gallery label
(2023)
Power on

From smartphones to streetlights, so much of the modern world relies on electricity. There are different ways to make it, and some are better for people and the planet than others.

The most sustainable way to create electricity is to use renewable energy, like wind and sunshine. The planet has lots of it and it won’t damage the environment.

[Young V&A, Imagine gallery group label]
Object history
Displayed at Hanover Ambiente, 2012.

Purchased by the V&A in 2020 [2020/161]
Historical context
PapaFoxtrot was a collaboration between London-based design firm PostlerFerguson and Hong Kong-based ADDA. The offbeat subjects of their toys were inspired by the designers’ personal passions for modern industrial technology, such as satellites, oil rigs, container ships, which in the words of PostlerFerguson’s Ian Ferguson are ‘grown up versions of Star Wars spaceships’. The aim of PapaFoxtrot’s toys was to foreground the often overlooked but essential machines and services which have become integral to daily life.

The collaboration began in 2010 when PostlerFerguson worked with ADDA to produce a limited series of metre-long models of the three largest ships in the world, for Oscar Diaz’s Translation exhibition at the London Design Festival. This resulted in offers to purchase the ships, which led to the creation of PapaFoxtrot in 2011 to manufacture smaller versions for commercial sale. The brand’s unusual and thought-provoking toys received a nomination for the Design Museum’s Designs of the Year award in 2012.

PapaFoxtrot’s products highlight the unseen but essential parts of daily life, which many a great people rely on and take for granted: oil, power, communications and manufacturing. Reducing these complex machines and supply lines to simple but beautiful wooden toys has created products that are provocative and contemporary. Their pieces also celebrate the work of Modernist toy designers who worked with wood, such as the Abbatts and Fredun Shapur. Most importantly, their intention is to introduce notions about where things originate from (and how far they might have to travel) to whoever happens to be playing with them.

PapaFoxtrot ceased producing new designs in 2015 following the death of Herman Cheung, the founder of ADDA.
Production
Based on a wind turbine from the London Array wind farm, located offshore in the outer Thames Estuary.
Subjects depicted
Collection
Accession number
B.942:1 to 9-2020

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Record createdFebruary 20, 2020
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