Not currently on display at the V&A

Bag

2004
Artist/Maker
Place of origin

Clutch bag designed in the style of a Cadbury Dairy Milk chocolate bar, with Cadbury's characteristic purple ground and white lettering. The bag's front flap is embellished with purple beads and sequins; white and brown thread is used to embroider the Dairy Milk logo, e200g, and the chocolate and milk motif typical of said chocolate bar.

Object details

Category
Object type
Materials and techniques
Silk, plastic beads and sequins
Brief description
Clutch bag, 'Dairy Milk' design, designed by Anya Hindmarch, London, England, Autumn-Winter 2004.
Physical description
Clutch bag designed in the style of a Cadbury Dairy Milk chocolate bar, with Cadbury's characteristic purple ground and white lettering. The bag's front flap is embellished with purple beads and sequins; white and brown thread is used to embroider the Dairy Milk logo, e200g, and the chocolate and milk motif typical of said chocolate bar.
Gallery label
Recreating everyday objects as wearable pieces is a staple of British designer Anya Hindmarch. In this collection, she turned the idea of designer bags on its head by choosing very recognisable and popular British products, such as Daz washing powder or Dairy Milk chocolates, transforming them into something desirable and fashionable. V&A, Room 40, Bags: Inside Out (12/2020)
Credit line
Given by Alan the Clutch Collection
Collection
Accession number
T.271-2019

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Record createdJanuary 30, 2020
Record URL
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