Feature Film
Beer Glass and Box
1999 (designed), ca. 2001 (made)
1999 (designed), ca. 2001 (made)
| Artist/Maker |
Since 1987, Beck's have commemorated their sponsorship of contemporary art by commissioning artists to design limited edition labels for their bottles, and early in the 21st century, a number of these designs were re-used as decoration for limited edition beer glasses. These interesting objects reflect the sophistication of branding in the late 20th / early 21st century, and also indicates the fashionable status of art within contemporary culture, representing the phenomenon of 'Cool Britannia'.
Object details
| Categories | |
| Object type | |
| Parts | This object consists of 2 parts.
|
| Title | Feature Film (assigned by artist) |
| Materials and techniques | Glass, silk screen printed enamel decoration |
| Brief description | Designed by Douglas Gordon, 1999, for Beck's beer, made ca.2001-02 |
| Physical description | Glass, machine blown, with silk-screen printed enamel decoration. Design shows hands using sign language to spell out "DRINK ME". |
| Production type | Limited edition |
| Marks and inscriptions | DRINK ME
|
| Credit line | Given by John Brandler |
| Object history | Historical significance: Since 1987, Beck's have commemorated their sponsorship of contemporary art by commissioning artists to design limited edition labels for their bottles, and early in the 21st century, a number of these designs were re-used as decoration for limited edition beer glasses. These interesting objects reflect the sophistication of branding in the late 20th / early 21st century, and also indicates the fashionable status of art within contemporary culture, representing the phenomenon of 'Cool Britannia'. |
| Summary | Since 1987, Beck's have commemorated their sponsorship of contemporary art by commissioning artists to design limited edition labels for their bottles, and early in the 21st century, a number of these designs were re-used as decoration for limited edition beer glasses. These interesting objects reflect the sophistication of branding in the late 20th / early 21st century, and also indicates the fashionable status of art within contemporary culture, representing the phenomenon of 'Cool Britannia'. |
| Collection | |
| Accession number | C.106:1, 2-2006 |
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| Record created | April 14, 2008 |
| Record URL |
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