Heinz Tomato Ketchup Bottle signed by Ed Sheeran
Bottle
2019 (made)
2019 (made)
| Artist/Maker |
For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign.
The collaboration between Ed Sheeran and Heinz commenced with a public social media Instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"
Subsequently an Ed Sheeran and Heinz Ketchup TV advert was shot and aired during 2019. The special limited edition bottles were released, and were either given away to fans, auctioned for charity or donated to galleries.
The collaboration between Ed Sheeran and Heinz commenced with a public social media Instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x"
Subsequently an Ed Sheeran and Heinz Ketchup TV advert was shot and aired during 2019. The special limited edition bottles were released, and were either given away to fans, auctioned for charity or donated to galleries.
Object details
| Categories | |
| Object type | |
| Parts | This object consists of 5 parts.
|
| Title | Heinz Tomato Ketchup Bottle signed by Ed Sheeran (trade title) |
| Materials and techniques | Glass bottle with PVC sleeve, with metal box |
| Brief description | Ed Sheeran X Heinz Tomato Ketchup, Tattoo Edition, 2019 |
| Physical description | Glass ketchup bottle with screw top and limited edition plastic sleeve depicting tattoos, based on the tattoos of British musician Ed Sheeran which include an image of a Heinz Ketchup bottle, a rose and jigsaw pieces. With black presentation box in the form of a guitar amplifier decorated with the words "Ed Sheeran X HEINZ". The box also contains a souvenir guitar plectrum and a letter of authentication. |
| Production type | Limited edition |
| Marks and inscriptions | (PVC sleeve signed by Ed Sheeran in black pen) |
| Gallery label |
|
| Credit line | Given by HJ Heinz Foods UK Limited |
| Summary | For their 150th birthday in 2019, Heinz released 150 limited-edition Tomato Ketchup ‘Tattoo Edition’ bottles inspired by musician Ed Sheeran’s tattoo of the condiment’s label. Complete with tattoo sleeve and bespoke amplifier case, each bottle was signed by Sheeran. Three were auctioned although the majority were given away or sold to raise money for charity. For a short period, Sheeran-inspired ‘Edchup’ was also sold in shops and the singer, a huge fan of the sauce, featured in the advertising campaign. The collaboration between Ed Sheeran and Heinz commenced with a public social media Instagram post on 3 April 2019, when Ed Sheeran wrote: "Yo @heinz I have an idea for a tv ad if you wanna do one, if not I won't be offended, I could never be mad at you. Slide in my DMs or have your people call my people. Lots of love, your biggest fan x" Subsequently an Ed Sheeran and Heinz Ketchup TV advert was shot and aired during 2019. The special limited edition bottles were released, and were either given away to fans, auctioned for charity or donated to galleries. |
| Collection | |
| Accession number | S.624:1 to 5 -2019 |
About this object record
Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.
You can write to us to suggest improvements to the record.
Suggest feedback
You can write to us to suggest improvements to the record.
Suggest feedback
| Record created | September 18, 2019 |
| Record URL |
Download as: JSONIIIF Manifest
