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Extinction Rebellion Leaflet

Leaflet
2018
Artist/Maker
Extinction Rebellion Arts Group
Place of origin
London

This printed leaflet lists the Extinction Rebellion group’s initial declaration of its ideals and aims. These include to ‘Tell the Truth’, ‘Act Now’, and ‘Go Beyond Politics’. This leaflet is from the limited first-run of materials created by the group for distribution to the public on 31 October 2018. The immediate popularity of these pamphlets makes this example extremely rare, while the screen-printed text and graphics make clear the emphasis placed on the group’s visual identity from the outset.

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Object details

Categories
Rapid Response Collecting
Climate Change
Object type
Leaflet
TitleExtinction Rebellion Leaflet (generic title)
Materials and techniques
Paper
Ink
Brief description
A3 colour print fold-out leaflet setting out Extinction Rebellion demands. Published in October 2018.
Physical description
An A3 leaflet folded in three places to make four sections. The title ‘Declaration of Rebellion’ is printed in green ink in a sans serif typeface, and the body copy is printed in black. The Extinction Symbol and Extinction Rebellion logo feature at the bottom of the leaflet. The leaflet unfolds into a poster with graphics on the reverse.
Dimensions
  • Height: 420mm
  • Width: 297mm
Gallery label
(16/05/2019)
Graphic Identify

Extinction Rebellion (XR) is an activist group calling for urgent action on climate change. They use civil disobedience and disruption to urge governments to ‘tell the truth’ among other demands. Since its first public action on 31 October 2018, XR has grown into an international movement with over 350 groups operating in 59 countries.

These objects were created by the Extinction Rebellion Arts Group, a coalition of graphic designers, artists and activists responsible for the XR Design Programme. There are four parts to the identity that help people recognise XR: the Extinction Symbol, the Extinction Rebellion logotype, a set of colours, and a bespoke font.

The Extinction Symbol, designed by street artist ESP in 2011, was adopted by the group in 2018.
XR characterises itself as a ‘do-it-together’ movement. The identity is available digitally and is designed to be easily reproducible. The graphic power of the identity has been key to XR’s public impact and has been instrumental in catalysing public pressure. On 1 May 2019, the UK Parliament declared a climate emergency.

Extinction Rebellion Declaration
2018
Designed and produced by Extinction Rebellion Arts Group
Printed paper
Given by Extinction Rebellion Arts Group
Museum no. CD.1-2019
Credit line
Given by Extinction Rebellion Arts Group
Subjects depicted
Climate Change
Extinction Rebellion
Association
Extinction Rebellion
Summary
This printed leaflet lists the Extinction Rebellion group’s initial declaration of its ideals and aims. These include to ‘Tell the Truth’, ‘Act Now’, and ‘Go Beyond Politics’. This leaflet is from the limited first-run of materials created by the group for distribution to the public on 31 October 2018. The immediate popularity of these pamphlets makes this example extremely rare, while the screen-printed text and graphics make clear the emphasis placed on the group’s visual identity from the outset.
Collection
Design, Architecture and Digital Department
Accession number
CD.1-2019

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Record createdJuly 1, 2019
Record URL
https://collections.vam.ac.uk/item/O1500936/extinction-rebellion-leaflet-leaflet-extinction-rebellion-arts/
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