'I'm not a plastic bag' tote bag

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Artist/Maker	We Are What We Do Hindmarch, Anya (designer)
Place of origin	England (designed) London (designed)

Cotton tote bag, with 'I'm not a plastic bag' slogan designed by Anya Hindmarch in collaboration with We Are What We Do, 2007.

Object details

Category	Bags
Object type	Tote bag
Title	'I'm not a plastic bag' tote bag
Materials and techniques	cotton Cotton (Textile)
Brief description	Bag, cotton, designed by Anya Hindmarch, England, 2007.
Physical description	Cotton tote bag, with 'I'm not a plastic bag' slogan designed by Anya Hindmarch in collaboration with We Are What We Do, 2007.
Dimensions	Height: 32.5cm Width: 32cm Depth: 19cm
Gallery label	(12/2020) This simple and cheap limited-edition tote bag was designed in collaboration with We Are What We Do (now Shift), a global social change movement whose mission for this project was 'to persuade people it’s cool not to use plastic bags'. Launched in 2007, the bags were primarily sold in Sainsbury’s supermarkets for £5 each. V&A, Room 40, Bags: Inside Out
Credit line	Given by Jo Ani
Bibliographic reference	Bags V&A Exhibition (Project) Bags: Inside Out (2020) Lucia Savi, V&A Publishing, pg 104
Collection	Textiles and Fashion Collection
Accession number	T.176-2019

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Record created	March 19, 2019
Record URL	https://collections.vam.ac.uk/item/O1484398/im-not-a-plastic-bag-tote-bag-hindmarch-anya/

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'I'm not a plastic bag' tote bag

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