'Icnerdbile but ture'

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Artist/Maker	Adam&eveDDB (agency)
Place of origin	Britain (made)

Poster advertising Volkswagen designed to play on the fact that the human brain will reorganise mispelled words to still make sense of a statement, eg. 'Icnerdbile but ture' becomes 'Incredible but true'.

Object details

Categories	Posters Advertising
Object type	Poster
Title	'Icnerdbile but ture'
Materials and techniques	Digital inkjet on premium semi matte 250g paper Paper
Brief description	Commercial advertising poster for VW, by the Adam&Eve DDB agency, London, printed 2018.
Physical description	Poster advertising Volkswagen designed to play on the fact that the human brain will reorganise mispelled words to still make sense of a statement, eg. 'Icnerdbile but ture' becomes 'Incredible but true'.
Credit line	Given by adam&eveDDB
Collection	Prints, Drawings & Paintings Collection
Accession number	E.3415-2018

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Record created	November 14, 2018
Record URL	https://collections.vam.ac.uk/item/O1464424/icnerdbile-but-ture-poster-adameveddb/

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