Valentine thumbnail 1
Valentine thumbnail 2
+3
images
Image of Gallery in South Kensington
On display at V&A South Kensington
Design 1900 to Now, Room 76

This object consists of 2 parts, some of which may be located elsewhere.

Valentine

Typewriter
1969 (designed)
Artist/Maker
Place Of Origin

The Valentine, created for the Italian brand Olivetti, was designed in collaboration with the British designer, Perry King and entered production in 1969. It was not a commercial success. The Valentine was technically mediocre, expensive and failed to sell to a mass audience, yet still became a design classic. Valentines can be found in the permanent collections of London's Design Museum and New York's, Museum of Modern Art as well as the V&A. The product's critical success was unhindered by its functional limitations because its design focused on its emotional connection to users as it did on its practical ease of use.


object details
Categories
Object Type
Parts
This object consists of 2 parts.

  • Typewriter
  • Carrying Case
Materials and Techniques
Metal and ABS plastic
Brief Description
Olivetti Valentine Typewriter, designed by Ettor Sottsass and Perry King for Olivetti, Milan, made in Spain, ca.1969.
Physical Description
Typewriter: the typewriter has a red plastic casing and a standard QWERTY keyboard with keys made of black plastic with white lettering. Front strike metal arms and typeface with fabric typing ribbon with both red and black ink. Orange plastic ribbon spool holders, black rubber roller and silver metal return arm and paper guide. Four black rubber feet on bottom, red plastic swing handle at back of typewriter. Raised lettering in plastic along front: 'valentine' and along back right edge: 'olivetti'. Raised lettering at back of typewriter: 'made in Barcelona, Spain'.



Case: the casing is made of red slightly textured plastic. It is rectangular in shape with rounded edges and an opening at one end. The typewriter slips into the case and locks into place by way of two black rubber tabs on either side of the opening.
Dimensions
  • Height: 117mm
  • Width: 343mm
  • Length: 352mm
Marks and Inscriptions
  • valentine (In raised, lower case lettering across the front above the keyboard.)
  • olivetti alongside the olivetti logo. (In raised, lowercase lettering in the right hand corner of the back plate.)
  • made in Barcelona Spain (Raised leterring on the back of the typewriter.)
Summary
The Valentine, created for the Italian brand Olivetti, was designed in collaboration with the British designer, Perry King and entered production in 1969. It was not a commercial success. The Valentine was technically mediocre, expensive and failed to sell to a mass audience, yet still became a design classic. Valentines can be found in the permanent collections of London's Design Museum and New York's, Museum of Modern Art as well as the V&A. The product's critical success was unhindered by its functional limitations because its design focused on its emotional connection to users as it did on its practical ease of use.
Collection
Accession Number
M.24:1,2-1993

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record createdFebruary 25, 2008
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