Not on display

Mood

Raincoat
c.1966 (made)
Artist/Maker
Alligator Rainwear Limited (made for)
Mary Quant (designer)
Place of origin
England (made)
Stockport (made)

Red PVC raincoat designed by Mary Quant for Alligator Rainwear Ltd in about 1966. Quant collaborated with Alligator between 1965 and 1967, producing a range of designs. This design was called ‘Mood’ and was featured in an advert by Alligator.

Object details

Category
#WeWantQuant
Object type
Raincoat
TitleMood (trade title)
Materials and techniques
PVC
PVC
Brief description
raincoat, 'Mood', red and white PVC, designed by Mary Quant for Alligator, England, c.1966
Physical description
Raincoat, red with white collar and epualettes. Zip with ring-pull down centre front.
Gallery label
(30/03/2020)
[Mary Quant Exhibition, 2019]

‘MOOD’
1966
Worn by Lady Michaelle St. Vincent

Two generations of women wore this bold raincoat, highlighting the longevity of some of Quant’s designs. Lady Michaelle St. Vincent recalls that her mother, ‘fell in love with the colour and style, wearing it with her white, wet-look boots. She passed the coat to me and it came into its own again when I had a bright red geometric bob in the ‘80s’.

PVC
Labelled ‘Alligator by Mary Quant’
Made by Alligator Rainwear Ltd, Stockport
Given by Lady Michaelle St. Vincent
V&A: T.60-2018
Credit line
Gift of Lady Michaelle St. Vincent
Object history
This object was acquired as part of the V&A's #WeWantQuant campaign. This was a public call-out for objects designed by Mary Quant. This was run as part of the preparation for an exhibition on Mary Quant 2019/2020

Mary Quant started designing for Alligator rainwear in 1965, a number of adverts can be found for this collaboration.
Summary
Red PVC raincoat designed by Mary Quant for Alligator Rainwear Ltd in about 1966. Quant collaborated with Alligator between 1965 and 1967, producing a range of designs. This design was called ‘Mood’ and was featured in an advert by Alligator.
Collection
Textiles and Fashion Collection
Accession number
T.60-2018

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Record createdJuly 25, 2018
Record URL
https://collections.vam.ac.uk/item/O1457191/mood-raincoat-mary-quant/
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