Mood

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Artist/Maker	Alligator Rainwear Limited (made for) Mary Quant (designer)
Place of origin	England (made) Stockport (made)

Red PVC raincoat designed by Mary Quant for Alligator Rainwear Ltd in about 1966. Quant collaborated with Alligator between 1965 and 1967, producing a range of designs. This design was called ‘Mood’ and was featured in an advert by Alligator.

Object details

Category	#WeWantQuant
Object type	Raincoat
Title	Mood (trade title)
Materials and techniques	PVC PVC
Brief description	raincoat, 'Mood', red and white PVC, designed by Mary Quant for Alligator, England, c.1966
Physical description	Raincoat, red with white collar and epualettes. Zip with ring-pull down centre front.
Gallery label	(30/03/2020) [Mary Quant Exhibition, 2019] ‘MOOD’ 1966 Worn by Lady Michaelle St. Vincent Two generations of women wore this bold raincoat, highlighting the longevity of some of Quant’s designs. Lady Michaelle St. Vincent recalls that her mother, ‘fell in love with the colour and style, wearing it with her white, wet-look boots. She passed the coat to me and it came into its own again when I had a bright red geometric bob in the ‘80s’. PVC Labelled ‘Alligator by Mary Quant’ Made by Alligator Rainwear Ltd, Stockport Given by Lady Michaelle St. Vincent V&A: T.60-2018
Credit line	Gift of Lady Michaelle St. Vincent
Object history	This object was acquired as part of the V&A's #WeWantQuant campaign. This was a public call-out for objects designed by Mary Quant. This was run as part of the preparation for an exhibition on Mary Quant 2019/2020 Mary Quant started designing for Alligator rainwear in 1965, a number of adverts can be found for this collaboration.
Summary	Red PVC raincoat designed by Mary Quant for Alligator Rainwear Ltd in about 1966. Quant collaborated with Alligator between 1965 and 1967, producing a range of designs. This design was called ‘Mood’ and was featured in an advert by Alligator.
Collection	Textiles and Fashion Collection
Accession number	T.60-2018

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Record created	July 25, 2018
Record URL	https://collections.vam.ac.uk/item/O1457191/mood-raincoat-mary-quant/

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