Beret thumbnail 1
Beret thumbnail 2
On display
Image of Gallery in South Kensington

Beret

c.1967 (made)
Artist/Maker
Place of origin

Red wool beret designed by Mary Quant for Kangol in about 1967.

Mary Quant announced a collaboration with British beret makers Kangol in 1967. Quant berets were made in wool and available in twelve colours and cost 12 shillings and 6d. They were stamped inside with both the daisy logo and the Kangol crossed knitting needles. The berets were marketed as an integral part of the Quant look but also as an inexpensive way to update an outfit.

Object details

Categories
Object type
Materials and techniques
wool
Brief description
Beret, red wool, designed by Mary Quant for Kangol, England, c.1967
Physical description
Beret, red wool.
Dimensions
  • Diameter: 300mm
Gallery label
(30/03/2020)
[Mary Quant exhibition, 2019]

BERETS
1967

The Kangol beret was cosy and adaptable, worn by both soldiers and schoolgirls in sober workwear colours. Quant appropriated it for her top-to-toe look. It was manufactured by Kangol in 12 colours, retailing at 12 shillings and 6 pence (about £9 today). Advertised with confrontational slogans such as, ‘Is this just another fad?’ in magazines from Vogue to Petticoat, Jackie and 19, they were an inexpensive way of achieving the Mary Quant look.

Wool felt
Made by Kangol, Cleator, Cumbria
V&A: T.83-2018
Summary
Red wool beret designed by Mary Quant for Kangol in about 1967.

Mary Quant announced a collaboration with British beret makers Kangol in 1967. Quant berets were made in wool and available in twelve colours and cost 12 shillings and 6d. They were stamped inside with both the daisy logo and the Kangol crossed knitting needles. The berets were marketed as an integral part of the Quant look but also as an inexpensive way to update an outfit.
Collection
Accession number
T.83-2018

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Record createdJuly 13, 2018
Record URL
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