Beret
c.1967 (made)
| Artist/Maker | |
| Place of origin |
Red wool beret designed by Mary Quant for Kangol in about 1967.
Mary Quant announced a collaboration with British beret makers Kangol in 1967. Quant berets were made in wool and available in twelve colours and cost 12 shillings and 6d. They were stamped inside with both the daisy logo and the Kangol crossed knitting needles. The berets were marketed as an integral part of the Quant look but also as an inexpensive way to update an outfit.
Mary Quant announced a collaboration with British beret makers Kangol in 1967. Quant berets were made in wool and available in twelve colours and cost 12 shillings and 6d. They were stamped inside with both the daisy logo and the Kangol crossed knitting needles. The berets were marketed as an integral part of the Quant look but also as an inexpensive way to update an outfit.
Object details
| Categories | |
| Object type | |
| Materials and techniques | wool |
| Brief description | Beret, red wool, designed by Mary Quant for Kangol, England, c.1967 |
| Physical description | Beret, red wool. |
| Dimensions |
|
| Gallery label | [Mary Quant exhibition, 2019]
BERETS
1967
The Kangol beret was cosy and adaptable, worn by both soldiers and schoolgirls in sober workwear colours. Quant appropriated it for her top-to-toe look. It was manufactured by Kangol in 12 colours, retailing at 12 shillings and 6 pence (about £9 today). Advertised with confrontational slogans such as, ‘Is this just another fad?’ in magazines from Vogue to Petticoat, Jackie and 19, they were an inexpensive way of achieving the Mary Quant look.
Wool felt
Made by Kangol, Cleator, Cumbria
V&A: T.83-2018(30/03/2020) |
| Summary | Red wool beret designed by Mary Quant for Kangol in about 1967. Mary Quant announced a collaboration with British beret makers Kangol in 1967. Quant berets were made in wool and available in twelve colours and cost 12 shillings and 6d. They were stamped inside with both the daisy logo and the Kangol crossed knitting needles. The berets were marketed as an integral part of the Quant look but also as an inexpensive way to update an outfit. |
| Collection | |
| Accession number | T.83-2018 |
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| Record created | July 13, 2018 |
| Record URL |
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