Coat
c.1966
Artist/Maker | |
Place of origin |
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success.
Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
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Object details
Categories | |
Object type | |
Materials and techniques | PVC |
Brief description | Coat, blue and white PVC, designed by Mary Quant for Alligator, England, c.1966 |
Physical description | Raincoat, blue PVC with white collar, cuff and pockets. The coat has a zip down the centre front and two silver buttons on each cuff. |
Gallery label |
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Credit line | Given by Beryl Davies |
Object history | This object was acquired as part of the V&A's #WeWantQuant campaign. This was a public call-out for objects designed by Mary Quant. This was run as part of the preparation for an exhibition on Mary Quant 2019/2020 |
Summary | Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant a household name and a commercial success. Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found. |
Collection | |
Accession number | T.95-2018 |
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Record created | July 13, 2018 |
Record URL |
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