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[Valentine Card]

Paper Peepshow
ca. 1840

This delicate Valentine card has been made by hand, with the text handwritten, some decoration drawn and some pasted in, using print clippings. It combines two formats, that of the paper peepshow and that of the Valentine card. At the beginning of the nineteenth century, as cheaper paper and new printing technique became available, making valentines became an industry that continued to grow throughout the century. The advent of the standardised penny postal service added yet another boost to this industry.

The paper lace technique adopted here was discovered in 1834. Lace had been hugely popular in the eighteenth century and fell out of fashion in the early decades of the nineteenth century. It was, however, soon revitalised, partly owing to Queen Victoria having chosen a lace dress as her wedding dress in 1840. The lace effect on these cards would have struck a chord with the fashionably clad.

The paper peepshow functions here more like an additional feature to the Valentine’s card, to add a pop-up element to the card. In this sense, this work should be particularly familiar to our modern eyes as it shares much with today’s pop-up cards and novelty books.


Object details

Categories
Object type
Title[Valentine Card] (popular title)
Materials and techniques
Brief description
[Valentine Card], ca. 1840
Physical description
Handmade lace paper valentine with accordion-style paper peepshow at the centre.

Paper peepshow:

2 cut-out panels. 1 peep-hole. Watercolour drawing. Expands to approximately 13 cm.

Front-face: embossed floral border around the peepshow and the peep-hole edge. The peep-hole consists of a large circle in the centre. Two hearts enclosed in a laurel wreath form the shutter image.

Panel 1: an oval wreath of roses.

Panel 2: Cupid with a flaming torch standing by bushes.

Back panel: view of a church.

Valentine card:

Paper lace background. Handwritten inscription above and below the paper peepshow: ‘As the painted flower shows / But half the beauties of the rose / So for you my heart conceals / Thrice the love my tongue reveals.’ Flowers from print clippings and hand-drawn leaves decorating four corners of the valentine card and flanking the paper peepshow. A blue hand-drawn border surrounding the paper peepshow.
Dimensions
  • Paper peepshow height: 7cm
  • Paper peepshow width: 5cm
  • Fully extended length: 13cm
  • Lace paper height: 25.2cm
  • Lace paper width: 20cm
Credit line
Accepted under the Cultural Gifts Scheme by HM Government from the collections of Jacqueline and Jonathan Gestetner and allocated to the Victoria and Albert Museum, 2016.
Object history
Part of the Jacqueline and Jonathan Gestetner Collection, collected over 30 years and given to the V&A Museum through the government's Cultural Gift Scheme, 2016.
Summary
This delicate Valentine card has been made by hand, with the text handwritten, some decoration drawn and some pasted in, using print clippings. It combines two formats, that of the paper peepshow and that of the Valentine card. At the beginning of the nineteenth century, as cheaper paper and new printing technique became available, making valentines became an industry that continued to grow throughout the century. The advent of the standardised penny postal service added yet another boost to this industry.

The paper lace technique adopted here was discovered in 1834. Lace had been hugely popular in the eighteenth century and fell out of fashion in the early decades of the nineteenth century. It was, however, soon revitalised, partly owing to Queen Victoria having chosen a lace dress as her wedding dress in 1840. The lace effect on these cards would have struck a chord with the fashionably clad.

The paper peepshow functions here more like an additional feature to the Valentine’s card, to add a pop-up element to the card. In this sense, this work should be particularly familiar to our modern eyes as it shares much with today’s pop-up cards and novelty books.
Bibliographic reference
R. Hyde, Paper Peepshows. The Jacqueline and Jonathan Gestetner Collection (Woodbridge: The Antique Collectors' Club, 2015), cat. 236.
Other number
38041016058745 - NAL barcode
Collection
Library number
Gestetner 236

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Record createdJuly 4, 2018
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