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Dress

1960 (made)
Artist/Maker
Bazaar (sold)
Mary Quant (designer)
Place of origin
England (made)
London (designed)

Grey pinafore dress designed by Mary Quant for Bazaar. This design marked a particularly important point in Quant’s career as it was featured in the first Vogue spread of her work in January 1960. It was purchased at Bazaar on the King’s Road. The donor remembers Bazaar as ‘by far the most stylish shop in London’.

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read Six revolutionary designs by Mary Quant Modern fashion owes a great deal to the trailblazing 1960s designer Mary Quant (1930 – 2023). From skinny-rib sweaters, to coloured tights and 'onesies', here's our round-up of the signature Quant looks which revolutionised the way we dress, proving there was more to Mary than just minisk...

Object details

Categories
Womenswear
Womenswear
Fashion
Object type
Dress
Parts
This object consists of 2 parts.

  • Dress
  • Belt
Materials and techniques
worsted wool
Wool
Sewing
Brief description
dress, grey wool with belt, designed by Mary Quant, England, 1960
Physical description
Pinafore dress, grey striped worsted wool with patch pockets and a belt at hip-level.
Gallery label
(30/02/2020)
[Mary Quant Exhibition, 2019]

‘ALEXANDER STRIPE’ DRESS
1960
Worn by Carola Zogolovitch

Carola Zogolovitch was 18 when her parents bought her this pinafore dress as a present. She recalls the King’s Road Bazaar was, ‘by far the most stylish shop in London. The Road at this time was the hangoutfor a rather louche circle of late-teenage and early-20s people. Quite a few were Trustafarians with no need to work, some were escaping their roots, re-inventing themselves by changing their names and becoming movers and shakers within the social group known as the Chelsea Set’.

Wool twill ‘Alexander Stripe’
Labelled ‘Bazaar’
Made in London
Given by Carola Zogolovitch
V&A: T.71-2018
Credit line
Given by Carola Zogolovitch
Object history
This design is featured in Vogue, May 1960. This is the first mention on Mary Quant in Vogue. In the shoot the dress is worn over a black roll-neck sweater

The article mentions the design is available at Bazaar (King's Road or Knightbridge store). The design costs 16 1/2 gns in worsted wool or 12 gns in flannel.
Summary
Grey pinafore dress designed by Mary Quant for Bazaar. This design marked a particularly important point in Quant’s career as it was featured in the first Vogue spread of her work in January 1960. It was purchased at Bazaar on the King’s Road. The donor remembers Bazaar as ‘by far the most stylish shop in London’.
Collection
Textiles and Fashion Collection
Accession number
T.71-2018

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Record createdJune 7, 2018
Record URL
https://collections.vam.ac.uk/item/O1441912/dress-mary-quant/
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