[Works for publication by Deberny & Peignot using Cassandre's Bifur typeface, chiefly in draft]

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Artist/Maker

Cassandre, A. M

[Works for publication by Deberny & Peignot using Cassandre's Bifur typeface, chiefly in draft].
Cassandre, A. M., 1901-1968.

Publisher:
ca. 1929.

Description:
[8] items ; 28 cm.

Notes:
Material for publication by Deberny & Peignot designed by Cassandre; some manuscript sheets or items annotated (possibly by Cassandre); one published item.
Part of the Jobbing Printing Collection.
38041800169179 Exhibited in NAL touring exhibition 'Inspiration by Design: Word and Image from the National Art Library at the V&A', State Library of Victoria, Melbourne, 20 March 2015-14 June 2015 and State Library of New South Wales, Sydney, 8 July 2015-27 Sept. 2015.

Local Notes:
In two melinex sleeves.

Subjects:
Printing -- Specimens.

Genre or Form:
Typographica -- France 1929.
Typefaces -- Bifur -- France 1929.
Manuscripts (document genre) -- France 1929.

Names:
Cassandre, A. M., 1901-1968.
Fonderies Deberny & Peignot.
Fonderies Deberny & Peignot.
National Art Library (Great Britain). Jobbing Printing Collection.

Object details

Category	National Art Library
Object type	booklet
Title	[Works for publication by Deberny & Peignot using Cassandre's Bifur typeface, chiefly in draft]
Brief description	A. M. Cassandre. [Works for publication by Deberny & Peignot using Cassandre's Bifur typeface, chiefly in draft]. ca. 1929.
Physical description	[Works for publication by Deberny & Peignot using Cassandre's Bifur typeface, chiefly in draft]. Cassandre, A. M., 1901-1968. Publisher: ca. 1929. Description: [8] items ; 28 cm. Notes: Material for publication by Deberny & Peignot designed by Cassandre; some manuscript sheets or items annotated (possibly by Cassandre); one published item. Part of the Jobbing Printing Collection. 38041800169179 Exhibited in NAL touring exhibition 'Inspiration by Design: Word and Image from the National Art Library at the V&A', State Library of Victoria, Melbourne, 20 March 2015-14 June 2015 and State Library of New South Wales, Sydney, 8 July 2015-27 Sept. 2015. Local Notes: In two melinex sleeves. Subjects: Printing -- Specimens. Genre or Form: Typographica -- France 1929. Typefaces -- Bifur -- France 1929. Manuscripts (document genre) -- France 1929. Names: Cassandre, A. M., 1901-1968. Fonderies Deberny & Peignot. Fonderies Deberny & Peignot. National Art Library (Great Britain). Jobbing Printing Collection.
Gallery label	Promoting Commercial Art: The Initiative of 1936 After the economic crash of 1929–30, commercial graphics were considered a major tool in efforts to stimulate consumption and revive the world economy. In 1936, the Library devised a project to extend its considerable collection of commercial graphics. It solicited samples of work from significant designers throughout Europe and America to create an ‘open reference collection [representing] the trend of typographic design, both in [Britain] and abroad’ for the benefit of students. The idea that graphic art was essential both in business and in shaping consumer taste recalls some of the founding principles of the Museum. A small exhibition, Modern Commercial Typography, publicised the collection. Current but traditional work was displayed next to material that showed the influence of progressive developments in architecture and photography. Simplicity was valued over ornamental detail and typography given a dramatic role. Included in the exhibition were examples of new techniques such as airbrushing and photomontage. Adolphe Jean-Marie Mouron Cassandre (1901–68) Bifur Paris, between 1925 and 1930 Cassandre is best known for his posters. He also designed several typefaces for Deberny & Peignot, an eminent French type foundry. This blad, or sample booklet, for Bifur uses cut-outs, cellophane inserts and foil-coated paper to emphasize the ultramodern design. Blad (book layout and design) printed by Deberny & Peignot Donated by Deberny & Peignot Museum no. 38041800169179
Collection	National Art Library
Library number	38041800169179

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Record created	October 27, 2017
Record URL	https://collections.vam.ac.uk/item/O1419728/works-for-publication-by-deberny-booklet-cassandre-a-m/

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