Snob thumbnail 1
Snob thumbnail 2
+7
images
Not on display

This object consists of 5 parts, some of which may be located elsewhere.

Snob

Ensemble
1963 (designed), 1973 (made)
Artist/Maker
Place of origin

Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant into a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.

Object details

Categories
Object type
Parts
This object consists of 5 parts.

  • Dress
  • Hat
  • Jumper
  • Boot
  • Boot
TitleSnob (assigned by artist)
Materials and techniques
Wool
Brief description
Dress, roll neck, hat, and pair of boots, designed in 1963, made in 1973, English, Mary Quant, 'Snob'.
Physical description
Ginger wool sleeveless pinafore dress with striped bodice, cutaway armholes and low V-neck, laced front, worn over black wool roll-necked jumper, with matching hat and boots.
Dimensions
  • Clothing size: 10 (UK)
Production typeReady to wear
Marks and inscriptions
'MARY QUANT / MADE IN GREAT BRITAIN' (Woven label in each garment)
Gallery label
[Mary Quant exhibition, 2019]

‘SNOB’
1963

Pinafore dresses were central to Quant’s concept of youthful, modular fashion. They could be smart or more casual, when worn with a sweater. ‘Snob’ was available in ginger, black and deep rich plum, and cost 6 guineas, the same as a blouse from the ‘Mary Quant London’ label.

Worsted wool (dress) and felt (hat)
Both labelled ‘Mary Quant’
Made in the Mary Quant sample workroom for the 1973 exhibition, Mary Quant’s London
Given by Mary Quant Ltd
V&A: T.105&A-1976
Credit line
Given by Mary Quant
Object history
Snob was a key outfit from Mary Quant's first collection for her Ginger Group label, and one of the most influential of her designs. This is not the actual dress featured in the Museum of London retrospective as number 26, being a Quant-made 1973 replica
Production
Remade in 1973 for Museum of London retrospective
Summary
Mary Quant’s first boutique, Bazaar, opened in London's King's Road in 1955, launching a successful fashion career. Her youthful easy-to-wear clothing became so popular that in 1963, she launched a lower-priced ready-to-wear range called 'Ginger Group'. She also entered into licensing agreements with manufacturers to produce hosiery, underwear, cosmetics and accessories bearing her name. Almost anyone, whatever their income, could spare the money to buy a pair of 'Mary Quant' stockings or a lipstick. This enabled girls who could not otherwise afford her clothing to feel in touch with fashion, and made Mary Quant into a household name and a commercial success.

Her contribution to British life was marked by a retrospective exhibition at the London Museum in 1973. The exhibition included many of Quant's most revolutionary garments, some remade as facsimiles if original ones could not be found.
Bibliographic references
  • Carter, Ernestine. Mary Quant's London, London Museum, 1973 26
  • Featured in a John French photograph in the V&A collection, 1963, modelled by Ros Watkins alongside Paulene Stone wearing a striped Mary Quant for Ginger Group ensemble. © John French / Victoria and Albert Museum, London
Collection
Accession number
T.105 to D-1976

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Record createdNovember 30, 2007
Record URL
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